Sony: 'We're aware of our competition but we march to our own strategy'

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Sony recently said that they are aware of the challenge Microsoft's Xbox 720 reveal presents, but isn't letting the competition change their strategy.

Jack Tretton, chief executive officer of Sony Computer Entertainment America, said that Sony is confident that holiday 2013 is the right time to launch their next console... regardless of what Microsoft may have in store.

"We've always had different competitors, we were in the space before Microsoft and we may be in the space after Microsoft" Tretton stated.

"We've seen competitors come and go, I think we're mindful of what we do. Quite frankly we believe that anything that adds attention and success in the gaming industry is good for us. We're aware of our competition but we march to own strategy and we're very confident that holiday 2013 is a great time to bring out PlayStation 4."

On the other hand, developers and other industry professionals have told sources that they expect Microsoft will reveal the next-gen Xbox for the first time in April.



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"Sony: 'We're aware of our competition but we march to our own strategy'" :: Login/Create an Account :: 152 comments

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PlusnetPosted:

Hall
ME0W
NGT The ps4 mite actually be better than the xbox


I highly doubt that.


I don't know, the PS4 looks promising..

Hopefully.

SOGPosted:

xxL3g1tqu1cksc0pexx
Hall
ME0W
NGT The ps4 mite actually be better than the xbox


I highly doubt that.


I don't know, the PS4 looks promising..


No one knows, we still need to wait till next month for the Specs on the 720.


Haven't some specs already been released? Any who, there is still more details to come on the console it self which should be promising.

CentPosted:

Hall
ME0W
NGT The ps4 mite actually be better than the xbox


I highly doubt that.


I don't know, the PS4 looks promising..


No one knows, we still need to wait till next month for the Specs on the 720.

HallPosted:

ME0W
NGT The ps4 mite actually be better than the xbox


I highly doubt that.


I don't know, the PS4 looks promising..

DiorPosted:

I hope this is good but without backwards compatibility it will be a pain. I hope the Xbox 720 will have backwards compatibility

WoobiePosted:

There strategy wasn't all that good.. Dropping the bombshell about no backwards compatibility.

SOGPosted:

Centurial
Reduction
Centurial
ME0W
NGT The ps4 mite actually be better than the xbox


I highly doubt that.


Same, i have a feeling MS will do better again.


I also think 720 will beat PS4. But Sony may win eventually.


I doubt it.


I also have little faith, but you really never do know what they could be planning.

CentPosted:

Reduction
Centurial
ME0W
NGT The ps4 mite actually be better than the xbox


I highly doubt that.


Same, i have a feeling MS will do better again.


I also think 720 will beat PS4. But Sony may win eventually.


I doubt it.

SOGPosted:

Centurial
ME0W
NGT The ps4 mite actually be better than the xbox


I highly doubt that.


Same, i have a feeling MS will do better again.


I also think 720 will beat PS4. But Sony may win eventually.

CentPosted:

ME0W
NGT The ps4 mite actually be better than the xbox


I highly doubt that.


Same, i have a feeling MS will do better again.


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