Sony: 'We're aware of our competition but we march to our own strategy'

4.7
Sony recently said that they are aware of the challenge Microsoft's Xbox 720 reveal presents, but isn't letting the competition change their strategy.

Jack Tretton, chief executive officer of Sony Computer Entertainment America, said that Sony is confident that holiday 2013 is the right time to launch their next console... regardless of what Microsoft may have in store.

"We've always had different competitors, we were in the space before Microsoft and we may be in the space after Microsoft" Tretton stated.

"We've seen competitors come and go, I think we're mindful of what we do. Quite frankly we believe that anything that adds attention and success in the gaming industry is good for us. We're aware of our competition but we march to own strategy and we're very confident that holiday 2013 is a great time to bring out PlayStation 4."

On the other hand, developers and other industry professionals have told sources that they expect Microsoft will reveal the next-gen Xbox for the first time in April.



Posted:
Related Forum: PlayStation Forum

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"Sony: 'We're aware of our competition but we march to our own strategy'" :: Login/Create an Account :: 152 comments

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PlusnetPosted:

Zwrq Same goes for Microsoft.


Not as much.

imgurPosted:

Same goes for Microsoft.

imgurPosted:

SOG I'm interested to see what Sony can come up with in the end...


As am I.

SOGPosted:

I'm interested to see what Sony can come up with in the end...

PGAPosted:

Centurial
MTV
Tuba maybe ps4 will go all out this year


Hopefully it will.


I still think the 720 will come out on top.


It probably will come out on top.

CentPosted:

MTV
Tuba maybe ps4 will go all out this year


Hopefully it will.


I still think the 720 will come out on top.

PlusnetPosted:

Tuba maybe ps4 will go all out this year


Hopefully it will.

imgurPosted:

SOG
xxL3g1tqu1cksc0pexx
Hall
ME0W
NGT The ps4 mite actually be better than the xbox


I highly doubt that.


I don't know, the PS4 looks promising..


No one knows, we still need to wait till next month for the Specs on the 720.


Haven't some specs already been released? Any who, there is still more details to come on the console it self which should be promising.


They're only leaked.

imgurPosted:

Tuba maybe ps4 will go all out this year


I hope the 720 prevails.

neboPosted:

maybe ps4 will go all out this year