Sony: 'We're aware of our competition but we march to our own strategy'

4.7
Sony recently said that they are aware of the challenge Microsoft's Xbox 720 reveal presents, but isn't letting the competition change their strategy.

Jack Tretton, chief executive officer of Sony Computer Entertainment America, said that Sony is confident that holiday 2013 is the right time to launch their next console... regardless of what Microsoft may have in store.

"We've always had different competitors, we were in the space before Microsoft and we may be in the space after Microsoft" Tretton stated.

"We've seen competitors come and go, I think we're mindful of what we do. Quite frankly we believe that anything that adds attention and success in the gaming industry is good for us. We're aware of our competition but we march to own strategy and we're very confident that holiday 2013 is a great time to bring out PlayStation 4."

On the other hand, developers and other industry professionals have told sources that they expect Microsoft will reveal the next-gen Xbox for the first time in April.



Posted:
Related Forum: PlayStation Forum

Comments

"Sony: 'We're aware of our competition but we march to our own strategy'" :: Login/Create an Account :: 152 comments

If you would like to post a comment please signin to your account or register for an account.

SOGPosted:

ME0W
NGT The ps4 mite actually be better than the xbox


I highly doubt that.


You may doubt it, but I wouldn't under estimate Sony. You never know what they could do.

SynybunPosted:

NGT The ps4 mite actually be better than the xbox


I highly doubt that.

ChugJugPosted:

The ps4 mite actually be better than the xbox

imgurPosted:

MTV
Brad-
DEEJAYstar46 I hope the xbox is revealed soon.


Hopefully :) Can't wait to see if Microsoft has outdone Sony (again) ;)


They didn't really out do them.


360 v. PS3? MS won, plain, simple, unbiased.

imgurPosted:

Reduction
Poor it's going to be a decent competion hope microsoft wins but who knows will be fun to find out


I've got my money on Microsoft, but I'm still looking forward to it, Sony might have something up their sleeve.


MS has been on top for a long time, I can't see that changing.

SOGPosted:

Poor it's going to be a decent competion hope microsoft wins but who knows will be fun to find out


I've got my money on Microsoft, but I'm still looking forward to it, Sony might have something up their sleeve.

CentPosted:

MTV
Brad-
DEEJAYstar46 I hope the xbox is revealed soon.


Hopefully :) Can't wait to see if Microsoft has outdone Sony (again) ;)


They didn't really out do them.


Yeah they did.

ZyphrPosted:

Glad they're sticking to their own plan.

PoorPosted:

it's going to be a decent competion hope microsoft wins but who knows will be fun to find out

PlusnetPosted:

Brad-
DEEJAYstar46 I hope the xbox is revealed soon.


Hopefully :) Can't wait to see if Microsoft has outdone Sony (again) ;)


They didn't really out do them.