Lack of new consoles has 'penalised' industry, says Ubisoft
Speaking to Gamasutra, the CEO argued that it's less risky to create new IPs at the beginning of a new console cycle.
"What we missed was a new console every five years," he said. "We have been penalised by the lack of new consoles on the market. I understand the manufacturers don't want them too often because it's expensive, but it's important for the entire industry to have new consoles because it helps creativity."
Ubisoft has traditionally backed new console launches, with rich line-ups already present on the Nintendo 3DS and PS Vita, and of course the impressive Watch Dogs wowing attendees at E3.
"It's a lot less risky for us to create new IPs and new products when we're in the beginning of a new generation," Guillemot added. "Our customers are very open to new things. Our customers are reopening their minds -- and they are really going after what's best.
"At the end of a console generation, they want new stuff, but they don't buy new stuff as much. They know their friends will play Call of Duty or Assassin's Creed so they go for that. So the end of a cycle is very difficult."
The Ubisoft head argued that without these 'early risks' the pay offs that emerge later in a console cycle might not happen. For example, Guillemot noted, if it weren't for Rayman: Raving Rabbids, there would never have been a Just Dance.
"If you can't take risks because people don't buy, you don't innovate. And if you don't innovate, customers get bored."
Posted:
Source: http://www.computerandvideogames.com/359273/lack-of-new-consoles-has-penalised-industry-says-ubisoft/
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Comments
Blitz_GifterPosted:
so there has been a lack in consoles and xbox can compare to ps3 about breaking.
Microsoft is doing great..
Microsoft is doing great..
EllaPosted:
Emazing-LightsTheres no way it will be out this year proably lat 2013 or early 2014 thats when I expect them to release itFitnessSmurfsFrogKexMoDOT What? They can not just make more?.
They can lol, but it's just been so long since a new console was released.
Yeah they mean new different consoles! Not just more Xbox 360 Elite consoles xD
O, thanks for clearing this up cuz I was confused about this.
I got told by game station the Xbox 720 is coming in December?
I highly doubt it will be out this year if that's what you are saying.
EmazedPosted:
FitnessSmurfsFrogKexMoDOT What? They can not just make more?.
They can lol, but it's just been so long since a new console was released.
Yeah they mean new different consoles! Not just more Xbox 360 Elite consoles xD
O, thanks for clearing this up cuz I was confused about this.
I got told by game station the Xbox 720 is coming in December?
I highly doubt it will be out this year if that's what you are saying.
FitnessPosted:
SmurfsFrogKexMoDOT What? They can not just make more?.
They can lol, but it's just been so long since a new console was released.
Yeah they mean new different consoles! Not just more Xbox 360 Elite consoles xD
O, thanks for clearing this up cuz I was confused about this.
I got told by game station the Xbox 720 is coming in December?
SmurfsPosted:
FrogKexMoDOT What? They can not just make more?.
They can lol, but it's just been so long since a new console was released.
Yeah they mean new different consoles! Not just more Xbox 360 Elite consoles xD
O, thanks for clearing this up cuz I was confused about this.
MoanPosted:
CartmanisPhatSovietRussiaCruiseKexSovietRussiaFrogKexMoDOT What? They can not just make more?.
They can lol, but it's just been so long since a new console was released.
Yeah they mean new different consoles! Not just more Xbox 360 Elite consoles xD
You mean some more slims :P
A slim is bad now IMO. Always freezes on me and I have to turn it off and back on
I haven't got a slim :(
That sucks. If you are a serious xbl gamer. I would just sell your current xbox and just buy a nice slim :)
why. they have the exact same specs minus a hardrive.
The built in isn't very big at all.
Android_Posted:
SovietRussiaCruiseKexSovietRussiaFrogKexMoDOT What? They can not just make more?.
They can lol, but it's just been so long since a new console was released.
Yeah they mean new different consoles! Not just more Xbox 360 Elite consoles xD
You mean some more slims :P
A slim is bad now IMO. Always freezes on me and I have to turn it off and back on
I haven't got a slim :(
That sucks. If you are a serious xbl gamer. I would just sell your current xbox and just buy a nice slim :)
why. they have the exact same specs minus a hardrive.
SovietRussiaPosted:
CruiseKexSovietRussiaFrogKexMoDOT What? They can not just make more?.
They can lol, but it's just been so long since a new console was released.
Yeah they mean new different consoles! Not just more Xbox 360 Elite consoles xD
You mean some more slims :P
A slim is bad now IMO. Always freezes on me and I have to turn it off and back on
I haven't got a slim :(
That sucks. If you are a serious xbl gamer. I would just sell your current xbox and just buy a nice slim :)
SecretlyPosted:
KexSovietRussiaFrogKexMoDOT What? They can not just make more?.
They can lol, but it's just been so long since a new console was released.
Yeah they mean new different consoles! Not just more Xbox 360 Elite consoles xD
You mean some more slims :P
A slim is bad now IMO. Always freezes on me and I have to turn it off and back on
I haven't got a slim :(
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