Lack of new consoles has 'penalised' industry, says Ubisoft
Speaking to Gamasutra, the CEO argued that it's less risky to create new IPs at the beginning of a new console cycle.
"What we missed was a new console every five years," he said. "We have been penalised by the lack of new consoles on the market. I understand the manufacturers don't want them too often because it's expensive, but it's important for the entire industry to have new consoles because it helps creativity."
Ubisoft has traditionally backed new console launches, with rich line-ups already present on the Nintendo 3DS and PS Vita, and of course the impressive Watch Dogs wowing attendees at E3.
"It's a lot less risky for us to create new IPs and new products when we're in the beginning of a new generation," Guillemot added. "Our customers are very open to new things. Our customers are reopening their minds -- and they are really going after what's best.
"At the end of a console generation, they want new stuff, but they don't buy new stuff as much. They know their friends will play Call of Duty or Assassin's Creed so they go for that. So the end of a cycle is very difficult."
The Ubisoft head argued that without these 'early risks' the pay offs that emerge later in a console cycle might not happen. For example, Guillemot noted, if it weren't for Rayman: Raving Rabbids, there would never have been a Just Dance.
"If you can't take risks because people don't buy, you don't innovate. And if you don't innovate, customers get bored."
Posted:
Source: http://www.computerandvideogames.com/359273/lack-of-new-consoles-has-penalised-industry-says-ubisoft/
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Comments
MazurPosted:
Emazing-LightsScantyDoesn't sound like the right title for that game then.Emazing-LightsMazurMinecartScantyupd8 I didn't know Ubisoft made Watch dogs, that's cool. They don't need a new console, just be creative with what you have!
Exactly. Speaking Of watch dogs, when is that coming out? I want it.
Watch dogs?
What's that?
It's a game that comes out sometime next year
I've never heard of that game, what's it about?
If I'm not confused with another game, it's about this guy that can hack everything around him.
i don't think it's that game being described lol
check wiki it'll tell you!
EmazedPosted:
ScantyDoesn't sound like the right title for that game then.Emazing-LightsMazurMinecartScantyupd8 I didn't know Ubisoft made Watch dogs, that's cool. They don't need a new console, just be creative with what you have!
Exactly. Speaking Of watch dogs, when is that coming out? I want it.
Watch dogs?
What's that?
It's a game that comes out sometime next year
I've never heard of that game, what's it about?
If I'm not confused with another game, it's about this guy that can hack everything around him.
EmazedPosted:
MazurEmazing-LightsMazurMinecartScantyupd8 I didn't know Ubisoft made Watch dogs, that's cool. They don't need a new console, just be creative with what you have!
Exactly. Speaking Of watch dogs, when is that coming out? I want it.
Watch dogs?
What's that?
It's a game that comes out sometime next year
I've never heard of that game, what's it about?
I'm not sure, i just quickly wiki'd it to check when it comes out :P
Imma go wiki it aswell see if I can find a video on it.
MazurPosted:
Emazing-LightsMazurMinecartScantyupd8 I didn't know Ubisoft made Watch dogs, that's cool. They don't need a new console, just be creative with what you have!
Exactly. Speaking Of watch dogs, when is that coming out? I want it.
Watch dogs?
What's that?
It's a game that comes out sometime next year
I've never heard of that game, what's it about?
I'm not sure, i just quickly wiki'd it to check when it comes out :P
EmazedPosted:
MazurMinecartScantyupd8 I didn't know Ubisoft made Watch dogs, that's cool. They don't need a new console, just be creative with what you have!
Exactly. Speaking Of watch dogs, when is that coming out? I want it.
Watch dogs?
What's that?
It's a game that comes out sometime next year
I've never heard of that game, what's it about?
MazurPosted:
MinecartScantyupd8 I didn't know Ubisoft made Watch dogs, that's cool. They don't need a new console, just be creative with what you have!
Exactly. Speaking Of watch dogs, when is that coming out? I want it.
Watch dogs?
What's that?
It's a game that comes out sometime next year
PeetzuhPosted:
Scantyupd8 I didn't know Ubisoft made Watch dogs, that's cool. They don't need a new console, just be creative with what you have!
Exactly. Speaking Of watch dogs, when is that coming out? I want it.
Watch dogs?
What's that?
yayPosted:
upd8 I didn't know Ubisoft made Watch dogs, that's cool. They don't need a new console, just be creative with what you have!
Exactly. Speaking Of watch dogs, when is that coming out? I want it.
ImNotPhlegmAnymoreOKPosted:
I didn't know Ubisoft made Watch dogs, that's cool. They don't need a new console, just be creative with what you have!
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