Lack of new consoles has 'penalised' industry, says Ubisoft
Speaking to Gamasutra, the CEO argued that it's less risky to create new IPs at the beginning of a new console cycle.
"What we missed was a new console every five years," he said. "We have been penalised by the lack of new consoles on the market. I understand the manufacturers don't want them too often because it's expensive, but it's important for the entire industry to have new consoles because it helps creativity."
Ubisoft has traditionally backed new console launches, with rich line-ups already present on the Nintendo 3DS and PS Vita, and of course the impressive Watch Dogs wowing attendees at E3.
"It's a lot less risky for us to create new IPs and new products when we're in the beginning of a new generation," Guillemot added. "Our customers are very open to new things. Our customers are reopening their minds -- and they are really going after what's best.
"At the end of a console generation, they want new stuff, but they don't buy new stuff as much. They know their friends will play Call of Duty or Assassin's Creed so they go for that. So the end of a cycle is very difficult."
The Ubisoft head argued that without these 'early risks' the pay offs that emerge later in a console cycle might not happen. For example, Guillemot noted, if it weren't for Rayman: Raving Rabbids, there would never have been a Just Dance.
"If you can't take risks because people don't buy, you don't innovate. And if you don't innovate, customers get bored."
Posted:
Source: http://www.computerandvideogames.com/359273/lack-of-new-consoles-has-penalised-industry-says-ubisoft/
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Comments
MawderzPosted:
SovietRussiaFrogKexMoDOT What? They can not just make more?.
They can lol, but it's just been so long since a new console was released.
Yeah they mean new different consoles! Not just more Xbox 360 Elite consoles xD
You mean some more slims :P
I haven't got a slim :(
SovietRussiaPosted:
FrogKexMoDOT What? They can not just make more?.
They can lol, but it's just been so long since a new console was released.
Yeah they mean new different consoles! Not just more Xbox 360 Elite consoles xD
You mean some more slims :P
FrogPosted:
KexMoDOT What? They can not just make more?.
They can lol, but it's just been so long since a new console was released.
Yeah they mean new different consoles! Not just more Xbox 360 Elite consoles xD
MawderzPosted:
MoDOT What? They can not just make more?.
They can lol, but it's just been so long since a new console was released.
FrogPosted:
SovietRussiaMoDOT What? They can not just make more?.
They are refering to the fact that they don't have the next generation consoles out :D
HAHAHAHA! Oh Cruise [=
Yeah it means they need to create different consoles!
SovietRussiaPosted:
MoDOT What? They can not just make more?.
They are refering to the fact that they don't have the next generation consoles out :D
AR15Posted:
SovietRussiaHerpDapper As others have said, I think the main reason I play Xbox is just because all of my friends are on it.
thats why i dont have a ps3
Well there is always a need for a leader to make the change. The only thing microsoft cares about is money.
That's what all companies care about :facepalm:
MawderzPosted:
Ammunition Ah boohoo
Can you actually make your comments mean something? Instead of these 2 worded replies? Forum rules count here too lol. *facepalm*
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