Lack of new consoles has 'penalised' industry, says Ubisoft
Speaking to Gamasutra, the CEO argued that it's less risky to create new IPs at the beginning of a new console cycle.
"What we missed was a new console every five years," he said. "We have been penalised by the lack of new consoles on the market. I understand the manufacturers don't want them too often because it's expensive, but it's important for the entire industry to have new consoles because it helps creativity."
Ubisoft has traditionally backed new console launches, with rich line-ups already present on the Nintendo 3DS and PS Vita, and of course the impressive Watch Dogs wowing attendees at E3.
"It's a lot less risky for us to create new IPs and new products when we're in the beginning of a new generation," Guillemot added. "Our customers are very open to new things. Our customers are reopening their minds -- and they are really going after what's best.
"At the end of a console generation, they want new stuff, but they don't buy new stuff as much. They know their friends will play Call of Duty or Assassin's Creed so they go for that. So the end of a cycle is very difficult."
The Ubisoft head argued that without these 'early risks' the pay offs that emerge later in a console cycle might not happen. For example, Guillemot noted, if it weren't for Rayman: Raving Rabbids, there would never have been a Just Dance.
"If you can't take risks because people don't buy, you don't innovate. And if you don't innovate, customers get bored."
Posted:
Source: http://www.computerandvideogames.com/359273/lack-of-new-consoles-has-penalised-industry-says-ubisoft/
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Comments
MazurPosted:
AcedMazur-Meow- there is no way
there isn't. they're bluffing just to make more money
You are kinda right there! But still
but still what? they only do this to keep the profits rolling in, when they have billions of dollars already
yayPosted:
Mazur-Meow- there is no way
there isn't. they're bluffing just to make more money
It's always about money with these bastards. I hate it.
AcedPosted:
Mazur-Meow- there is no way
there isn't. they're bluffing just to make more money
You are kinda right there! But still
PeetzuhPosted:
Emazing-LightsSmurfsFitnessSmurfsFrogKexMoDOT What? They can not just make more?.
They can lol, but it's just been so long since a new console was released.
Yeah they mean new different consoles! Not just more Xbox 360 Elite consoles xD
O, thanks for clearing this up cuz I was confused about this.
I got told by game station the Xbox 720 is coming in December?
I dont think that it is true.
Yeah it can't be true, it will most likely release like in late 2013.
Yeah, there's no way that's true..
EmazedPosted:
SmurfsFitnessSmurfsFrogKexMoDOT What? They can not just make more?.
They can lol, but it's just been so long since a new console was released.
Yeah they mean new different consoles! Not just more Xbox 360 Elite consoles xD
O, thanks for clearing this up cuz I was confused about this.
I got told by game station the Xbox 720 is coming in December?
I dont think that it is true.
Yeah it can't be true, it will most likely release like in late 2013.
SmurfsPosted:
FitnessSmurfsFrogKexMoDOT What? They can not just make more?.
They can lol, but it's just been so long since a new console was released.
Yeah they mean new different consoles! Not just more Xbox 360 Elite consoles xD
O, thanks for clearing this up cuz I was confused about this.
I got told by game station the Xbox 720 is coming in December?
I dont think that it is true.
EmazedPosted:
FlirtyEmazing-LightsTheres no way it will be out this year proably lat 2013 or early 2014 thats when I expect them to release itFitnessSmurfsFrogKexMoDOT What? They can not just make more?.
They can lol, but it's just been so long since a new console was released.
Yeah they mean new different consoles! Not just more Xbox 360 Elite consoles xD
O, thanks for clearing this up cuz I was confused about this.
I got told by game station the Xbox 720 is coming in December?
I highly doubt it will be out this year if that's what you are saying.
Yeah I was thinking about it releasing on fall of 2013.
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