Call of Duty's three year cycle gives creative 'freedom to fail'

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Activision Publishing CEO Eric Hirshberg mentioned during our recent Gamescom interview that Call of Duty's current studio cycle will keep the franchise in a lifestyle to which the audience has become accustomed. Although Call of Duty may be an annual franchise, it had been a tennis match between two studios, but earlier this year it was revealed the franchise was now on a three-studio cycle.

"That extra year of development time, particularly with the new consoles and the more powerful hardware, has really paid off thus far to iterate, innovate and try new things," said Hirshberg. "To find out which things didn't work and have the freedom to fail in the creative process, so what goes on the disc is the best ideas."



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Related Forum: Call of Duty Forum

Source: http://www.joystiq.com/2014/08/14/call-of-dutys-three-year-cycle-gives-creative-freedom-to-fail/

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"Call of Duty's three year cycle gives creative 'freedom to fail'" :: Login/Create an Account :: 73 comments

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SuperrOwlPosted:

Lol! You can't polish a turd...

TricksPosted:

I like this a lot. That means the next game is going to be made by Treyarch. I like it.

PolygonPosted:

Qat Lol the COD franchise is going downhill so maybe this'll help not give us games that are the same.




Very true!
It will soon be dead.
It's only a matter of time before they run out of idea (/get done for stealing others)

TravitorPosted:

Qat Lol the COD franchise is going downhill so maybe this'll help not give us games that are the same.


if the game was bad in a two year cycle, an extra year would definitely help.

attackedheartPosted:

Infinity ward is the one failing, not treyarch, when treyarch games have problems the are quick to patch glitches, mods and hacks, whereas infinity ward don't bother, they leave it like that as the idea is the more people can cheat the more people will play there games the more it will sell! To me it looks like sledgehammer is going to be more like treyarch rather than being like the pathetic company known as infinity ward. Infinity ward only had one good cod and that's cod4 and they let that get destroyed by hacks and mods.

OrthoPosted:

Inq I think this is bad cuz its longer waits for like zombies lets say


There's a rumor there will be a zombies stand alone game

III_XBOI_IIIPosted:

NikolaiLoverG935
xSTaTiCBLuEx They talk of failure, how uplifting...


Not entirely. All CoD games have been a great success. Almost nothing outsells them. Of course, MW3 didn't even outsell Black Ops 2 in it's first two weeks I think, but the game was still a success. No CoD game have failed, because they make them to be good. Now that there's a three year cycle, they can try other things to see if that works, and if it fails, then two other two studios will learn from that, and not try it.


No cod game has failed in terms of sales but quality wise, the last 4 have fallen completely off. Quality over quantity. For each game, the overall number of players online drop significantly. Cod isn't made to be good, they're made to be a quick cash grab because they know ever 12 year old will have it come Xmas time. Activision knows they can release an unfinished product for full price and make millions upon millions. That's the norm now. Just look at Gta V.

EthanPosted:

Lol the COD franchise is going downhill so maybe this'll help not give us games that are the same.

Baz_AccentsPosted:

Inq I think this is bad cuz its longer waits for like zombies lets say


so you would rather play a game really early that was rushed with hardly any development just to play it early

1989Posted:

I think this is bad cuz its longer waits for like zombies lets say


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