Call of Duty's three year cycle gives creative 'freedom to fail'

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Activision Publishing CEO Eric Hirshberg mentioned during our recent Gamescom interview that Call of Duty's current studio cycle will keep the franchise in a lifestyle to which the audience has become accustomed. Although Call of Duty may be an annual franchise, it had been a tennis match between two studios, but earlier this year it was revealed the franchise was now on a three-studio cycle.

"That extra year of development time, particularly with the new consoles and the more powerful hardware, has really paid off thus far to iterate, innovate and try new things," said Hirshberg. "To find out which things didn't work and have the freedom to fail in the creative process, so what goes on the disc is the best ideas."



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Related Forum: Call of Duty Forum

Source: http://www.joystiq.com/2014/08/14/call-of-dutys-three-year-cycle-gives-creative-freedom-to-fail/

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"Call of Duty's three year cycle gives creative 'freedom to fail'" :: Login/Create an Account :: 73 comments

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KixaPosted:

That extra year makes the game a whole lot better great move activision

RugsPosted:

What a relief phew. Do t really want to see call of duty go to S**t

DragonPosted:

This is so great in my opinion. Learn from mistakes and make future games even better.

YokePosted:

Glad it will be a three year cycle. games wont have so many drastic updates!

-MioPosted:

xmioinster In my opinion, Trey-arch has always made the best games, not just cause of the zombies either. Their multiplayer has been pretty balanced and the most fun to me so far.


You're right they balance guns the best but I like the feel of the multiplayer of what infinity ward puts out if they combined trey-arch and Infinity Ward it would be a great game in my opinion

BeetPosted:

This has turned into the most milked cash grab in the history of gaming.

-CorgiPosted:

xSTaTiCBLuEx They talk of failure, how uplifting...


Not entirely. All CoD games have been a great success. Almost nothing outsells them. Of course, MW3 didn't even outsell Black Ops 2 in it's first two weeks I think, but the game was still a success. No CoD game have failed, because they make them to be good. Now that there's a three year cycle, they can try other things to see if that works, and if it fails, then two other two studios will learn from that, and not try it.

ImHibbiPosted:

In my opinion, Treyarch has always made the best games, not just cause of the zombies either. Their multiplayer has been pretty balanced and the most fun to me so far.

OrthoPosted:

I hope they try and become creative, or this franchise will die

metalraptorPosted:

vWatsonc In my opinion Activision have always been better than Infinity ward for making COD but I dont like that COD is going more futuristic I think the past is better !


Activision just publishes the games, they don't make them. Infinity Ward made the first two cods and treyarch was introduced in cod 3. Ever since then they took turns making the game. other companies made spinoffs, but activision published all of them.


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