Nintendo 'thinking about a new business structure'
Nintendo is doing plenty of soul-searching in light of its recent abject commercial performance.
On Friday, the company slashed its annual Wii U sales forecast from 9 million to 2.8 million units - a dramatic reduction that it expects will swing its full-year results from profit to loss.
"We cannot continue a business without winning," Iwata said on Friday during a press conference attended by Bloomberg. "We must take a sceptical approach whether we can still simply make game players, offer them in the same way as in the past for 20,000 yen or 30,000 yen, and sell titles for a couple of thousand yen each.
"We are thinking about a new business structure," Iwata added. "Given the expansion of smart devices, we are naturally studying how smart devices can be used to grow the game-player business. It's not as simple as enabling Mario to move on a smartphone."
Investors and analysts have urged Nintendo to broaden its horizons and boost profits by embracing smartphones on multiple occasions over the past few years, but Iwata has always insisted that his responsibility is to plan for the long term, not simply to make a quick buck.
Iwata also said today that there are no current plans to reshuffle Nintendo's management team, and that any announcement regarding potential pay cuts will be made when the company posts its third-quarter financial results in late January.
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Related Forum: Gaming Discussion
Source: http://www.computerandvideogames.com/445870/nintendo-thinking-about-a-new-business-structure/
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Comments
MultitaskPosted:
Im_Amazing-Dude Nintendo should release new handheld consoles every 1 and a half years and a new console every 2 so they can get everything right.
New consoles every 2 years i don't think they will be able to do that.
AustraliansPosted:
Imagine_DragonsLoopedNitendo needs to ditch the consoles, and stay with the successful ds marketDorkus What nintendo needs to do is make a revolutionary gaming console to get more known and more sales.
The Wii was a revolutionary console which spawned a new world of control with your body, Kinect, Move etc.
No way, this is where the popularity is at xD
Im_Amazing-DudePosted:
Nintendo should release new handheld consoles every 1 and a half years and a new console every 2 so they can get everything right.
Imagine_DragonsPosted:
LoopedNitendo needs to ditch the consoles, and stay with the successful ds marketDorkus What nintendo needs to do is make a revolutionary gaming console to get more known and more sales.
The Wii was a revolutionary console which spawned a new world of control with your body, Kinect, Move etc.
MoBoPosted:
Dorkus What nintendo needs to do is make a revolutionary gaming console to get more known and more sales.
The Wii was a revolutionary console which spawned a new world of control with your body, Kinect, Move etc.
SIKSPosted:
What nintendo needs to do is make a revolutionary gaming console to get more known and more sales.
NHKPosted:
They really need to put more focus on the more mature gamers out there. Making games for kids is fine, but the real money obviously lies with the 13 - 30 market.
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