Nintendo 'thinking about a new business structure'

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But president Satoru Iwata insists "it's not as simple as enabling Mario to move on a smartphone"

Nintendo is doing plenty of soul-searching in light of its recent abject commercial performance.

On Friday, the company slashed its annual Wii U sales forecast from 9 million to 2.8 million units - a dramatic reduction that it expects will swing its full-year results from profit to loss.

"We cannot continue a business without winning," Iwata said on Friday during a press conference attended by Bloomberg. "We must take a sceptical approach whether we can still simply make game players, offer them in the same way as in the past for 20,000 yen or 30,000 yen, and sell titles for a couple of thousand yen each.

"We are thinking about a new business structure," Iwata added. "Given the expansion of smart devices, we are naturally studying how smart devices can be used to grow the game-player business. It's not as simple as enabling Mario to move on a smartphone."

Investors and analysts have urged Nintendo to broaden its horizons and boost profits by embracing smartphones on multiple occasions over the past few years, but Iwata has always insisted that his responsibility is to plan for the long term, not simply to make a quick buck.

Iwata also said today that there are no current plans to reshuffle Nintendo's management team, and that any announcement regarding potential pay cuts will be made when the company posts its third-quarter financial results in late January.

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Related Forum: Gaming Discussion

Source: http://www.computerandvideogames.com/445870/nintendo-thinking-about-a-new-business-structure/

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"Nintendo 'thinking about a new business structure'" :: Login/Create an Account :: 82 comments

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MultitaskPosted:

Craigyy I would to Nintendo, the WiiU was a flop. They need a console, not a handheld thing.


yeah they need a new console i already have lots of handheld device like PSP and nintendo.

TRSNPosted:

Lia
Im_Amazing-Dude Nintendo should release new handheld consoles every 1 and a half years and a new console every 2 so they can get everything right.


A new console every two years would never work. They'd spend more money than they'd be making.


I agree... Just simply "making a new console" would absolutely ruin them financial-wise. And they'd need devs to be on board with this.

TRSNPosted:

Nahh They need a completely new gaming console with better graphics and such.


I don't agree with this. They need a new BUSINESS structure, and as the article says right now they need to figure out how to broaden their fan base with smart phones. Plus they just came out with the Wii U, a new console is going to need a lot more time to brainstorm.

NahhPosted:

They need a completely new gaming console with better graphics and such.

gmlukensPosted:

A change would be good for them

DissPosted:

Im_Amazing-Dude Nintendo should release new handheld consoles every 1 and a half years and a new console every 2 so they can get everything right.


A new console every two years would never work. They'd spend more money than they'd be making.

CraigPosted:

I would to Nintendo, the WiiU was a flop. They need a console, not a handheld thing.

ODSTPosted:

-Signed
Katsumi
Multitask
Im_Amazing-Dude Nintendo should release new handheld consoles every 1 and a half years and a new console every 2 so they can get everything right.


New consoles every 2 years i don't think they will be able to do that.


I agree. They should stick to releasing a console once every 5+ years


Nintendo will never match Microsoft or Sony. Unless they come out with a system that can actually run games like both Microsoft and Sony consoles can.


Way to look up your facts (sarcasm). Wii outsold PS3 and X360 by more than a couple million. The 3DS and 2DS have both done amazing in sales numbers too.Nintendo hasn't had a realistic controller for the past two generation of consoles (unlike Xbox and PS, both of which have dual analog sticks, D-pads, Triggers, etc.), Of course larger businesses aren't going to look at them like a competitive console.

-SignedPosted:

Katsumi
Multitask
Im_Amazing-Dude Nintendo should release new handheld consoles every 1 and a half years and a new console every 2 so they can get everything right.


New consoles every 2 years i don't think they will be able to do that.


I agree. They should stick to releasing a console once every 5+ years


Nintendo will never match Microsoft or Sony. Unless they come out with a system that can actually run games like both Microsoft and Sony consoles can.

KatsumiPosted:

Multitask
Im_Amazing-Dude Nintendo should release new handheld consoles every 1 and a half years and a new console every 2 so they can get everything right.


New consoles every 2 years i don't think they will be able to do that.


I agree. They should stick to releasing a console once every 5+ years


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