Nintendo 'thinking about a new business structure'
Nintendo is doing plenty of soul-searching in light of its recent abject commercial performance.
On Friday, the company slashed its annual Wii U sales forecast from 9 million to 2.8 million units - a dramatic reduction that it expects will swing its full-year results from profit to loss.
"We cannot continue a business without winning," Iwata said on Friday during a press conference attended by Bloomberg. "We must take a sceptical approach whether we can still simply make game players, offer them in the same way as in the past for 20,000 yen or 30,000 yen, and sell titles for a couple of thousand yen each.
"We are thinking about a new business structure," Iwata added. "Given the expansion of smart devices, we are naturally studying how smart devices can be used to grow the game-player business. It's not as simple as enabling Mario to move on a smartphone."
Investors and analysts have urged Nintendo to broaden its horizons and boost profits by embracing smartphones on multiple occasions over the past few years, but Iwata has always insisted that his responsibility is to plan for the long term, not simply to make a quick buck.
Iwata also said today that there are no current plans to reshuffle Nintendo's management team, and that any announcement regarding potential pay cuts will be made when the company posts its third-quarter financial results in late January.
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Related Forum: Gaming Discussion
Source: http://www.computerandvideogames.com/445870/nintendo-thinking-about-a-new-business-structure/
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Comments
CyimkingPosted:
AustraliansCyimking I feel like Nintendo is about to come up with some crazy invention and take over again.
It will be hard to compete with current generations, especially with all the features they are offering, not to mention the games. It is a possibility, but a slim one.
No not really... if nintendo is thinking about long term then they will easily be ahead of everyone in the long run. For them to create a new "system" to compete with MS and Sony, then they will have no real success. However, if they plan for the future than they can easily take over within 5 - 10 years.
AustraliansPosted:
Cyimking I feel like Nintendo is about to come up with some crazy invention and take over again.
It will be hard to compete with current generations, especially with all the features they are offering, not to mention the games. It is a possibility, but a slim one.
CyimkingPosted:
I feel like Nintendo is about to come up with some crazy invention and take over again.
VPNPosted:
-CP Nintendo really needs to get a new marketing director.
Of course, Nintendo is at its downfall.
Third_EyePosted:
Nintendo needs to push out some bomb first party games and get some third party support going for the Wii U. The controller for it is something I can live with. The real reason for not getting a Wii U is the crappy game selection. That's where Nintendo is going wrong.
DJMarkyMarkPosted:
They definitely need to do something in my opinion. It seems like they are falling so far behind Sony and Microsoft in terms of video games.
DissPosted:
Kex They need to. If they don't then they will be no more. Hopefully it will be a success.
I think you're forgetting that the 3DS outsold both the Xbox One and PS4.
MawderzPosted:
They need to. If they don't then they will be no more. Hopefully it will be a success.
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