GTA V to pull in $437 million in digital add-ons
With today's (admittedly rocky) launch of Grand Theft Auto V's microtransaction-equipped GTA Online mode, Take-Two has taken the first steps to monetizing its blockbuster game's player base well beyond the $60 retail price point. Digital goods research firm Superdata today revealed its projections for the success of that effort, saying it expects Take-Two to bring in $206 million of additional digital sales in the game's first 12 months.
About $165 million of that total is expected to be taken up by downloadable content packs. While Rockstar hasn't fully detailed its DLC strategy yet, Superdata's figure assumed two add-on releases within the next year. The remaining $41 million will be accounted for by microtransactions, sales of virtual currency that can be used to purchase new equipment within the game.
Over an expected five-year lifespan, GTA V was projected to bring in $93 million in microtransactions, and $344 million for DLC purchases for a digital sales of secondary content total of $437 million. While considerable, it would still fall far short of the game's retail haul. Take-Two confirmed that GTA V generated more than $1 billion in sales in its first three days on sale.
Superdata noted that the microtransaction model is still unproven for major retail releases, and said the player base for GTA V may still be unfamiliar with the practice. Additionally, because the microtransactions will be optional tools to speed up progress rather than hard and fast roadblocks to progress, Superdata expects a smaller percentage of players will wind up being converted to purchasing customers than would be seen in a typical free-to-play hit.
"This isn't the game's next billion dollars, as some have supposed microtransactions will make Take-Two," Superdata said, adding, "It is, however, a successful foray into the microtransaction world for a console title. Games like Borderlands 2, though with an admittedly smaller player base, saw just over $10M in total digital content revenues in its first year."
Posted:
Related Forum: Grand Theft Auto Forum
Source: http://www.gamesindustry.biz/articles/2013-10-01-gta-v-to-pull-in-USD437-million-in-digital-add-ons
Related Articles
Comments
Dr-JPosted:
Chloe_xDTheKidInBlack I Love Rockstar More than My Girlfriend...
See this is just stupid because lads think that GTA V is better than having a girlfriend and they treat us like **** :/ x
And the funny part is its happening to them everywhere lol
MentalistPosted:
Epilepsiesbigchukka It's awesome when you buy money packs then the servers mess up corrupting your character.
Wouldn't suggest buying any sort of money card/packs right now especially with everything that's going on right now.
I know, and I wouldn't buy money packs even if everything was sorted, they ruin the game.
EpilepsiesPosted:
bigchukka It's awesome when you buy money packs then the servers mess up corrupting your character.
Wouldn't suggest buying any sort of money card/packs right now especially with everything that's going on right now.
AlbericiPosted:
bigchukka It's awesome when you buy money packs then the servers mess up corrupting your character.
or they dont work at all >:( cough cough
bigchukkaPosted:
It's awesome when you buy money packs then the servers mess up corrupting your character.
-InsanelyAwesome-Posted:
Must say I won't be buying any money packs from GTA but if other stuff releases I will buy. Much rather spend hundreds on this game than any other
raefonPosted:
yes lets talk about all the extra money they are making as the servers are down and online play still is sporadic at best.
Latest Downloads
- 01. GoreBox: SaveGame (Ancient village of the Paleozoic era)(0)
- 02. Need for Speed: Most Wanted (2005) - SaveGame (0% career, 2 BMWs in the garage)(0)
- 03. [EU] CARX DRIFT RACING ONLINE - PROGRESS SAVE 6 SP DUO (CUSA15633)(3)
- 04. Fallout Shelter Modded Save PC(0)
- 05. Remember Me: SaveGame (The Game done 100%)(0)
- 06. The Long Drive: SaveGame (American pickup)(0)
- 07. Goemon's Great Adventure (US / NTSC) - Nintendo 64 Game Save(1)
- 08. The Long Drive: SaveGame (blue VW Beetle)(0)
- 09. Deadly Creatures | Complete Savegame(0)
- 10. Driift Mania | 100% Savegame(0)
- 11. LostWinds: Winter of the Melodias | 100% Savegame(0)
- 12. Lost Winds | 100% Savegame(0)
- 13. Mega Man 10 | Savegame(0)
- 14. Mega Man 9 | Savegame(0)
- 15. LASTFIGHT Secret character unlocked(1)
Latest Tutorials
- 01. The Redress Of Mira 100% Walkthrough | Trophy & Achievement(442)
- 02. Russian Pinocchio Quick Trophy Guide(543)
- 03. Venatrix Quick Trophy & Achievement Guide(514)
- 04. Call of the Sea 100% Platinum Walkthrough(648)
- 05. Wire Lips 100% Platinum Walkthrough(618)
- 06. The Expanse 100% Platinum Walkthrough | Trophy & Achievement(566)
- 07. Doctor Who: The Edge of Reality - PS4 Platinum P/Thru(509)
- 08. Doctor Who:The Lonely Assassins - 100% Guide(485)
- 09. DAYMARE 1998 PS4 - Full game 100% TROPHY WALKTHROUGH(416)
- 10. Stray Platinum Walkthrough | Trophy & Achievement Guide(442)
- 11. Raji: An Ancient Epic | Complete Gameplay Walkthrough(589)
- 12. Corpse Killer: 25th Anniversary Edition - Longplay(568)
- 13. Song of Horror: Complete Edition Gameplay Walkthrough(398)
- 14. Remoteness 100% All Trophies Walkthrough(572)
- 15. Detective Inspector Mysterious Clues Platinum Walkthrough(503)
"GTA V to pull in $437 million in digital add-ons" :: Login/Create an Account :: 70 comments