GTA V to pull in $437 million in digital add-ons
With today's (admittedly rocky) launch of Grand Theft Auto V's microtransaction-equipped GTA Online mode, Take-Two has taken the first steps to monetizing its blockbuster game's player base well beyond the $60 retail price point. Digital goods research firm Superdata today revealed its projections for the success of that effort, saying it expects Take-Two to bring in $206 million of additional digital sales in the game's first 12 months.
About $165 million of that total is expected to be taken up by downloadable content packs. While Rockstar hasn't fully detailed its DLC strategy yet, Superdata's figure assumed two add-on releases within the next year. The remaining $41 million will be accounted for by microtransactions, sales of virtual currency that can be used to purchase new equipment within the game.
Over an expected five-year lifespan, GTA V was projected to bring in $93 million in microtransactions, and $344 million for DLC purchases for a digital sales of secondary content total of $437 million. While considerable, it would still fall far short of the game's retail haul. Take-Two confirmed that GTA V generated more than $1 billion in sales in its first three days on sale.
Superdata noted that the microtransaction model is still unproven for major retail releases, and said the player base for GTA V may still be unfamiliar with the practice. Additionally, because the microtransactions will be optional tools to speed up progress rather than hard and fast roadblocks to progress, Superdata expects a smaller percentage of players will wind up being converted to purchasing customers than would be seen in a typical free-to-play hit.
"This isn't the game's next billion dollars, as some have supposed microtransactions will make Take-Two," Superdata said, adding, "It is, however, a successful foray into the microtransaction world for a console title. Games like Borderlands 2, though with an admittedly smaller player base, saw just over $10M in total digital content revenues in its first year."
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Related Forum: Grand Theft Auto Forum
Source: http://www.gamesindustry.biz/articles/2013-10-01-gta-v-to-pull-in-USD437-million-in-digital-add-ons
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Comments
214Posted:
McCutchenOrtho They have over 2 billion now,, make another game lol
I'm sure that within the year, they will start GTA 6. That won't be out for another 4-6 years though.
I can't wait to see how amazing GTA 6 will compare to this game.
PlusnetPosted:
Ortho They have over 2 billion now,, make another game lol
I'm sure that within the year, they will start GTA 6. That won't be out for another 4-6 years though.
MortarPosted:
The suspected profit from the digital add-ons is outstanding. I am surprised that so much is set to gained within the first year. It will be interesting to see what future add-ons are introduced to GTA V and to see whether that makes a substantial difference.
TywinPosted:
Neuro My god, that's so much mone just for boring addons
These addons are not boring! lol
If they were boring, $437 million dollars wouldn't have been spent on them.
TywinPosted:
There is so much hype surrounding this game that i'm surprised that it isn't projected to hit over $500 million in the DLC.
MultitaskPosted:
Shen How is this game making so much ...
Well GTA rarely comes around and its a great game Just like the previous GTA's
Corn_DogPosted:
Dr-JLia I most likely will be buying some dlc, lets just hope it isn't buggy
I'm going to buy dlc if it's released on next gen.
They were talking about bringing gta online to next gen but we have to wait and see
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