![Sony UK boss: "What the PS4 does is more important than how it looks"](https://www.thetechgame.com/images/news/article/cd9adc5492.jpg)
"It's much more important to see what the damn thing does," Gara said. "The shiniest piece of black, green or purple plastic ever, you know, whatever, so what? It's not the most important thing."
As many of you know, the design of something can be it's selling point, aside from the specs of the console and how good a game looks, if the PlayStation 4 console just looks like a mis-shaped box, that may push consumers away.
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