Microsoft feared XBLA would “completely destroy the console industry”

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In the early days of Xbox Live Arcade, Microsoft had a real fear that it would “destroy the console industry.”

The concern was that lower price points and digital delivery would shake up the traditional retail model of high-priced games sold through bricks-and-mortar stores.

“There was a legitimate fear that Xbox Live Arcade was going to cannibalize retail sales and completely destroy the console industry,” XBLA creator Greg Canessa told IGN.

“That was actually a quote I got from one of the internal folks.”

Xbox Live Arcade was one of the big success stories on Xbox 360, with well over 700 games released via the digital marketplace.

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Related Forum: Xbox Forum

Source: http://www.vg247.com/2016/02/22/microsoft-feared-xbla-would-completely-destroy-the-console-industry/

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"Microsoft feared XBLA would “completely destroy the console industry”" :: Login/Create an Account :: 32 comments

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iShanePosted:

I could never get these as they were never in Ireland use to use English / American accounts to get them

BahrozPosted:

but yet it was a great success! I bought so many arcade games!