Xbox One Elite Controller Demand “Underestimated” By Microsoft

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Ever wondered why you’re having a hard time finding the Xbox One Elite Controller? It hasn’t been easy for Microsoft which seemed to underestimate the demand for the same. According to Microsoft CMO Chris Capossela who spoke to Geekwire’s Windows Weekly, the company wanted to build many more units.

“Here’s the product we totally underestimated. If I could have built 10 times the number I built, I would have. We got that feedback at E3 that it was awesome, but maybe the price was a little too high, and so that influenced how many we produced.

“On the Monday and Tuesday before Thanksgiving, myself and Kevin Turner our COO, and the guy who runs our stores, David Porter, we go around and visit 30 or 40 different stores. Best Buy and GameStop and AT&T and Verizon and Microsoft Stores, just to see how things look, and the one thing we heard from everybody was, ‘You needed to make way more of these controllers.'”

Sadly, the controller is still sold out in major retail stores. Keep checking back though and let us know whether you’ve had a chance to pick one up.

Posted: Dec 29, 2015 12:55 pm
Related Forum: Xbox Forum

Source: http://gamingbolt.com/xbox-one-elite-controller-demand-underestimated-by-microsoft

Comments

MickersPosted: Thu. Dec 31, 2015

Can't see why anyone would pay so much for a control.

kiddingPosted: Thu. Dec 31, 2015

not surprised, maybe microsoft should listen to the people.

vLunaPosted: Wed. Dec 30, 2015

Not surprised its in high demand.

ApexJnrPosted: Wed. Dec 30, 2015

Daniel This is my favourite looking controller, i dont see why it is underestimated it looks so sick.

Thing called money, you buy a controller for your xbox that more than £100? They assumed most people would never do that, looks like they overestimated how smart people are, seriously why the **** does it cost so much?

ZonESpiTfiRePosted: Wed. Dec 30, 2015

"maybe the price was a little too high"

A controller that is almost half the price of a console is more than a little too expensive.

PintPosted: Wed. Dec 30, 2015

I am seriously considering buying an elite controller

XboxPosted: Wed. Dec 30, 2015

I want to get one of these controllers.

They seem nice.

XgifPosted: Wed. Dec 30, 2015

Well I see how they could underestimate it. I never planned on buying one but now I'm starting to have second thoughts, their design seems so much nicer than the scuf that my friend has that I tried out. May have to end up splurging on one =]

VoroPosted: Wed. Dec 30, 2015

I really want one of these controllers! :D