Activision Blizzard just spent $5.9B on Candy Crush
Activision Blizzard has announced it has agreed to acquire King Digital Entertainment, best known for free-to-play puzzle sensation Candy Crush, for a whopping $5.9 billion.
In a press release, the twin publisher said it can now lay claim to “one of the largest entertainment networks” with “over half a billion monthly active users in 196 countries” and ten of “the world’s most iconic interactive entertainment franchises”.
Despite the whopping outlay, Activision Blizzard “remains the most profitable, successful standalone interactive entertainment company in the world”, apparently, adding approximately 30% to the company’s expected 2016 adjusted revenues. The deal works out well for King shareholders too, as they’re expected to receive $18 per share, or 20% over King’s October 30 closing price.
“The boards of directors of both Activision Blizzard and King unanimously approved the acquisition, which is being implemented by means of a scheme of arrangement under Irish law,” the publisher said.
“Activision Blizzard expects that this leading content, together with expertise across subscription, upfront purchase, free-to-play and micro-transaction business models will enhance Activision Blizzard’s position as one of the world’s most successful interactive entertainment companies.”
King will continue to operate independently, led by its existing officers. It currently boasts two of the top five highest-grossing mobile games in the US – Candy Crush Saga and Candy Crush Soda Saga.
Posted:
Related Forum: Mobile Devices
Source: http://www.vg247.com/2015/11/03/activision-blizzard-just-spent-5-9b-on-candy-crush/
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Comments
Joyful-Posted:
codsture It amazes me how much mobile apps can go for now a days
ik, a simple coding structure can make millions, it boggles my mind.
ScottPosted:
I've played it probably more than id like to admit
But that is a shit ton of money
They must be making a fair amount from the in app purchases
But that is a shit ton of money
They must be making a fair amount from the in app purchases
SkyPosted:
-it- This is insane for just an app. They made the best idea ever for that to happen. 5.9B is a lot of money. Holy smokes.
and i thought it was dying down , apparently not
PinkRibbonPosted:
This is insane for just an app. They made the best idea ever for that to happen. 5.9B is a lot of money. Holy smokes.
BPMPosted:
SageBPM Candy Crush made 500 million dollars in the second quarter of this year so its a great investment for the long run, profit to be earned here
The game is dying if they wanted the money they should have bought it a long time ago when it was hyped asf..... i think this was a terrible decision since candy crush has died out since then.
Far from dying mate. It gets around 50,000,000+ monthly users on FB alone. Also according to Mark Zuckerberg last year, 50% of people who use FB is to play games and I can imagine that figure has most likely has risen.
SynybunPosted:
I guess it was a smart move by them considering how long the game has stayed as popular as it is.
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