Activision Blizzard just spent $5.9B on Candy Crush
Activision Blizzard has announced it has agreed to acquire King Digital Entertainment, best known for free-to-play puzzle sensation Candy Crush, for a whopping $5.9 billion.
In a press release, the twin publisher said it can now lay claim to “one of the largest entertainment networks” with “over half a billion monthly active users in 196 countries” and ten of “the world’s most iconic interactive entertainment franchises”.
Despite the whopping outlay, Activision Blizzard “remains the most profitable, successful standalone interactive entertainment company in the world”, apparently, adding approximately 30% to the company’s expected 2016 adjusted revenues. The deal works out well for King shareholders too, as they’re expected to receive $18 per share, or 20% over King’s October 30 closing price.
“The boards of directors of both Activision Blizzard and King unanimously approved the acquisition, which is being implemented by means of a scheme of arrangement under Irish law,” the publisher said.
“Activision Blizzard expects that this leading content, together with expertise across subscription, upfront purchase, free-to-play and micro-transaction business models will enhance Activision Blizzard’s position as one of the world’s most successful interactive entertainment companies.”
King will continue to operate independently, led by its existing officers. It currently boasts two of the top five highest-grossing mobile games in the US – Candy Crush Saga and Candy Crush Soda Saga.
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Related Forum: Mobile Devices
Source: http://www.vg247.com/2015/11/03/activision-blizzard-just-spent-5-9b-on-candy-crush/
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Comments
Joyful-Posted:
Dusknoir Why would they spend that much money on a free to play game?
Popular apps are worth millions to take ownership for .
GraqhicalPosted:
A lot of people in the comments saying that they only payed for candy crush when in reality King entertainment company also have their own website known as King.com where people can play mini games for free or for money. Hate it when people make out they know everything when they really don't. Next time do some research before you post stupid little comments to get your pathetic post count up.
RepBanditPosted:
Pro I don't see why they would pay so much for such a shit game...
because like the COD games, candy crush people are addicted.
Candy crush is old news and people are still playing it on FB.
More users = more money
TeravainenPosted:
Wow, that's crazy, I didn't even think many people played this game any more. But now that there are so many in-app purchases, and the fact that this game is suited for young kids and or middle-aged people, it might be worth it because they might spend a lot on ip app purchases.
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