Pizza Hut Xbox 360 app made over $1 million in first four months

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The Pizza Hut app on Xbox 360, which made its debut back in April and allows you to order food from the delivery chain directly through your console, has earned Pizza Hut quite a bit of dough – over $1 million in four months. That's around 166,667 P'Zones or 200,000 orders of breadsticks.

The last notable collision between gaming and Pizza Hut was the implementation of "/pizza" in Everquest 2 back in 2005. When players typed in "/pizza," they'd be taken to Pizza Hut's online ordering page.

"It's been a source of unbelievable growth for us," Pizza Hut PR head Doug Terfehr told Polygon. "Just the explosion of people who wanted to download it, experiment with it, play with it with Kinect. As soon as we did one, everyone was contacting us to do the next [one]." As for bringing a Pizza Hut app to other consoles, Terfehr says conversations are "ongoing."

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Related Forum: Xbox Forum

Source: http://www.joystiq.com/2014/01/10/pizza-hut-xbox-360-app-made-over-1-million-in-first-four-months/

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"Pizza Hut Xbox 360 app made over $1 million in first four months" :: Login/Create an Account :: 175 comments

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KatsumiChanPosted:

Axe This is a new really good way for companies to advertise and bring in new customers. We will probably see more companies doing similar things in the future.


It seems to work perfectly, but does it take out your money on your account or do you need a CC? xD

CarlPosted:

These "apps" coming out is going to revolutionize pretty much everything. Were like integrating pc's and consoles

AxePosted:

This is a new really good way for companies to advertise and bring in new customers. We will probably see more companies doing similar things in the future.

MumpsPosted:

I think using your phone is easier but I'll probably give this a try one day.

FN-ZombiePosted:

im a cook for pizza hut and it blowssssss this app is the main reason i have to work at work lol jk pizza hut is easy as shit lol

FijiPosted:

Quite a good feature if Iam honest

HonkPosted:

Iog didn't even know this was on xbox


Same I had no clue about this.

Imagine_DragonsPosted:

Pretty soon there are going to be achievements for ordering a large pizza from your xbox. That will be the day.

AstraeusPosted:

didn't even know this was on xbox

TaigaAisakaPosted:

I actually forgot about this app .-. I downloaded it and used it a few times but I completely forgot about it. I'd like to see a Dominos app added for the Xbox because I like to switch it up at times.


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