MS: Xbox One has the “right” launch line-up,next six months are key
Speaking with MCV, Eagle was asked how his team found the year leading up to Xbox One’s launch, given all the marketing challenges along the way. He replied, “We unveiled Xbox back in May and it has been an interesting journey for us, I don’t think that will be a surprise for me to say. Where we are now, a few days from launch, we are in a good spot.
“There’s great demand for the console out there and we are wholly focused on launch. There have been challenges along the way, and I think we have done our best to respond in what we think has been in the right way for our fans. And we think we have a great launch line-up for games.”
The site asked Eagle why Microsoft’s marketing has recently shifted from towing the entertainment line, to focusing closely on Xbox One launch games. He replied, “When the judges at E3 give us 110-odd awards for our launch line-up, which is far in excess of what the competition has got, then it is clear there is an appreciation that we have a set of great games for launch. When you are selling a console, and people are thinking about buying a console, at some point they’ll ask themselves: “What are the games I want to play?” So that is critically important.
“We have the right line-up and a good balance between some great third-party titles and first party titles. But what is also really important is that we have a great pipeline of games coming after launch, which is something that perhaps the industry hasn’t done tremendously well over previous years. We tend to get very focused on the Christmas period. But I think it’s important to have a good line-up throughout the year. And with Xbox One, not only do we have that great launch line-up – which is imperative – but also some great games coming over the next six months.”
What do you think? Does Xbox One have the right line-up? Will the next six months flesh out that offering considerably with big-hitters like Titanfall on the way? Let us know below.
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Related Forum: Xbox Forum
Source: http://www.vg247.com/2013/11/18/xbox-one-has-the-right-launch-line-up-but-next-six-months-are-key-says-marketing-boss/
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Comments
KatsumiPosted:
I'm hoping to see some more good titles for the Xbox One coming out in the future, i have high hopes for what the console will hold
TywinPosted:
I wonder if they will go of course a bit to either add or make delays on some features or games.
TywinPosted:
SpeedballGossip The Day One line up for games is unbelievable. I haven't seen 1 bad game for the Xbox One yet! Looking forward to the next couple of months to see the other games that are coming out.
I wish i had enough $ for all them ;)
I do to.
When I picked up my Xbone, I only got 3 games.
SpeedballPosted:
Gossip The Day One line up for games is unbelievable. I haven't seen 1 bad game for the Xbox One yet! Looking forward to the next couple of months to see the other games that are coming out.
I wish i had enough $ for all them ;)
DreamsPosted:
Gossip The Day One line up for games is unbelievable. I haven't seen 1 bad game for the Xbox One yet! Looking forward to the next couple of months to see the other games that are coming out.
same only bad thing is i want all of them :(
GossipPosted:
The Day One line up for games is unbelievable. I haven't seen 1 bad game for the Xbox One yet! Looking forward to the next couple of months to see the other games that are coming out.
OhmPosted:
KatsumiNDSU So an Xbox One personally at my Local Walmart. And It looked very clean but it was huge.
It sure is a pretty large console, i didn't think they would go much larger then the 360 but i guess they actually did. Hopefully that size wont be problematic for many buyers
i agree im actually glad they made a bigger console shouldnt have to worry about it over heating at all with all that airflow
PwnPosted:
KatsumiNDSU So an Xbox One personally at my Local Walmart. And It looked very clean but it was huge.
It sure is a pretty large console, i didn't think they would go much larger then the 360 but i guess they actually did. Hopefully that size wont be problematic for many buyers
They made it big so it could have more space in it, they want a silent console which could stay cool for a very long time. Let alone they still had to put as much in as they could
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