According to NeoGAF users, the Dead Rising 3 advert below was aired on Sunday during AMC's The Walking Dead, while the second commercial was shown during NBC's NFL Sunday Night Football.
Microsoft has confirmed a Xbox One release date of November 22, 2013 in 13 markets and a Xbox One price of £430 / $500 / $500.
The platform holder has also signed up England football captain Steven Gerrard and Star Trek actor Zachary Quinto for its Xbox One marketing campaign, which kicked off in late October.
The advertising blitz is designed to position the console as an all-in-one entertainment system and invites consumers to "jump ahead" to the next console generation by joining the Xbox One party. Spanning TV, cinema, radio, digital, social and retail marketing, the cost of the campaign will reportedly exceed $100 million (£62m).
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Source: http://www.computerandvideogames.com/437563/new-xbox-one-commercials-target-football-zombie-fans/
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