GTA V to pull in $437 million in digital add-ons
With today's (admittedly rocky) launch of Grand Theft Auto V's microtransaction-equipped GTA Online mode, Take-Two has taken the first steps to monetizing its blockbuster game's player base well beyond the $60 retail price point. Digital goods research firm Superdata today revealed its projections for the success of that effort, saying it expects Take-Two to bring in $206 million of additional digital sales in the game's first 12 months.
About $165 million of that total is expected to be taken up by downloadable content packs. While Rockstar hasn't fully detailed its DLC strategy yet, Superdata's figure assumed two add-on releases within the next year. The remaining $41 million will be accounted for by microtransactions, sales of virtual currency that can be used to purchase new equipment within the game.
Over an expected five-year lifespan, GTA V was projected to bring in $93 million in microtransactions, and $344 million for DLC purchases for a digital sales of secondary content total of $437 million. While considerable, it would still fall far short of the game's retail haul. Take-Two confirmed that GTA V generated more than $1 billion in sales in its first three days on sale.
Superdata noted that the microtransaction model is still unproven for major retail releases, and said the player base for GTA V may still be unfamiliar with the practice. Additionally, because the microtransactions will be optional tools to speed up progress rather than hard and fast roadblocks to progress, Superdata expects a smaller percentage of players will wind up being converted to purchasing customers than would be seen in a typical free-to-play hit.
"This isn't the game's next billion dollars, as some have supposed microtransactions will make Take-Two," Superdata said, adding, "It is, however, a successful foray into the microtransaction world for a console title. Games like Borderlands 2, though with an admittedly smaller player base, saw just over $10M in total digital content revenues in its first year."
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Related Forum: Grand Theft Auto Forum
Source: http://www.gamesindustry.biz/articles/2013-10-01-gta-v-to-pull-in-USD437-million-in-digital-add-ons
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Comments
Corn_DogPosted:
Dr-PonyfilePawnStarsMentalist That's insane, they keep investing money into this game! I love Rockstar for adding FREE DLC's aswell.
That is really cool, I'm sure they will come out with really epic payed dlc's though
So do I to be honest. I will purchase them none the less though but they need to fix their game first lol.
Unless GTA online comes to next-gen I won't be playing it till Gaikai
Dr-PonyfilePosted:
PawnStarsMentalist That's insane, they keep investing money into this game! I love Rockstar for adding FREE DLC's aswell.
That is really cool, I'm sure they will come out with really epic payed dlc's though
So do I to be honest. I will purchase them none the less though but they need to fix their game first lol.
Corn_DogPosted:
Mentalist That's insane, they keep investing money into this game! I love Rockstar for adding FREE DLC's aswell.
That is really cool, I'm sure they will come out with really epic payed dlc's though
MentalistPosted:
Jibbers waiting for that hiest dlc to come out
Same here, I already bought an appartement so I could do them straight away.
MentalistPosted:
That's insane, they keep investing money into this game! I love Rockstar for adding FREE DLC's aswell.
Corn_DogPosted:
Dr-PonyfileDr-JMonster-Munch The add ons are going to be good cant wait for the dlc where you can rob banks. :)
I think they should some bowling too :p
I agree I Like the Golf as I always win lol. But when the DLC drops for the Bank Heists it is definatley going to be interesting.
I was looking forward to the tennis but it was too simple and boring
Dr-PonyfilePosted:
Dr-JMonster-Munch The add ons are going to be good cant wait for the dlc where you can rob banks. :)
I think they should some bowling too :p
I agree I Like the Golf as I always win lol. But when the DLC drops for the Bank Heists it is definatley going to be interesting.
Dr-JPosted:
Monster-Munch The add ons are going to be good cant wait for the dlc where you can rob banks. :)
I think they should some bowling too :p
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