Report: Nintendo UK planning Wii U awareness strategy
The marketing push will include a purchase of in-store space at Tesco, a five-page flier that will be sent to 300,000 Tesco customers that previously purchased a Wii, and coupons for unspecified games. MCV reports that Nintendo is also planning "major online activity" in addition to an "out-of-home promotional tour aimed at reaching 115,500 shoppers."
"There was a big misconception at launch about what Wii U is," Shelly said. "And one of the big messages is that this is a new console and a new controller."
The strategy reflects Iwata's statements in June concerning plans to regain the console's momentum "towards the end of this year." Once that momentum is obtained, Iwata said the company will then "try to establish successful third-party support for Nintendo platforms."
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Related Forum: Gaming Discussion
Source: http://www.joystiq.com/2013/09/29/report-nintendo-uk-planning-wii-u-awareness-strategy-with-tesco/
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Comments
honeydew3Posted:
u should all thank nintendo because u wouldnt be playing xbox,wii u or ps3-4 if it wasnt for nintendo so its actually nice to show them a bit of respect instead bof sending them death messages >:I
MentalistPosted:
Will Nintendo ever give up? They just keep trying to sell bad products, which will never work.
Dr-PonyfilePosted:
I don't think Nintendo giving them away for $10 will make anyone want to buy the WiiU It has no chance of even competing against the PS4 and Xbox One.
fever308Posted:
Aggie It may be a new console but it is no where near as powerful as the Xbox One and the PS4.
The wii was the same, but it still outsold the xbox 360 and ps3
SwiftPosted:
It may be a new console but it is no where near as powerful as the Xbox One and the PS4.
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