Report: Nintendo UK planning Wii U awareness strategy
The marketing push will include a purchase of in-store space at Tesco, a five-page flier that will be sent to 300,000 Tesco customers that previously purchased a Wii, and coupons for unspecified games. MCV reports that Nintendo is also planning "major online activity" in addition to an "out-of-home promotional tour aimed at reaching 115,500 shoppers."
"There was a big misconception at launch about what Wii U is," Shelly said. "And one of the big messages is that this is a new console and a new controller."
The strategy reflects Iwata's statements in June concerning plans to regain the console's momentum "towards the end of this year." Once that momentum is obtained, Iwata said the company will then "try to establish successful third-party support for Nintendo platforms."
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Related Forum: Gaming Discussion
Source: http://www.joystiq.com/2013/09/29/report-nintendo-uk-planning-wii-u-awareness-strategy-with-tesco/
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Corn_DogPosted:
Dr-PonyfilePawnStarsDaw Hopefully this works. They sure need it. Only thing is, what kind of strategy ?
They would have to give away free games or consoles
Yeah I could see them doing a tour and frist 50 people get a free WiiU Console lol or they may do a mass advertising campaign on TV etc.
I want sony to do a free ps4 tour to me
and free games
Dr-PonyfilePosted:
PawnStarsDaw Hopefully this works. They sure need it. Only thing is, what kind of strategy ?
They would have to give away free games or consoles
Yeah I could see them doing a tour and frist 50 people get a free WiiU Console lol or they may do a mass advertising campaign on TV etc.
Corn_DogPosted:
Daw Hopefully this works. They sure need it. Only thing is, what kind of strategy ?
They would have to give away free games or consoles
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