Earlier this year Nintendo was filing copyright claims on popular Youtube Lets Play channels. Instead of the content being completely removed, ads were placed on the video to create revenue directly to Nintendo instead of the original content creator.

After many of these popular Youtuber's stated that they will no longer be doing these Lets Plays because there was no monetary incentive, Nintendo realized that the value of these streams as advertising tools, as some are reporting the return of their revenue stream.

According to Reggie Fils-Aime at E3, the move was done to protect Nintendo’s IP and not against any one YouTube personality.

“The fans need to understand that we see the issue, we understand the issue, but, right now, all we’ve done is take the first step to protect our IP.”

Nintendo filed claims on YouTube to claim the content as its own in order to hold up to copyright and trademark laws, but they seem to acknowledge that providing thse players with a financial incentive to continue playing their games and bringing them to the public eye is better than not having those games on YouTube at all.

-Erik

Posted: Jun 25, 2013 2:15 am
Related Forum: Gaming Discussion