PS4 to launch at under $400 - analyst
Sterne Agee analyst Arvind Bhatia contests that Sony will have learned from its mistakes when it launched PS3 at $600, which hindered the console uptake in its early life.
"Given that experience, we believe Sony will aim to keep the price point for PlayStation 4 below $400," said Bhatia, via Gamespot.
This supports predictions by Wedbush Morgan analyst Michael Pachter, who estimated a PS4 launch price of around $349, alongside an approximately $399 Xbox One.
Even at that price, Pachter thinks Sony could still make a profit on each console, estimating that it will cost Sony around $275 to manufacture each PS4.
But Bhatia predicts that Sony will target a sub-$400 launch price even if it means taking a loss on each console sold.
Like Pachter, Bhatia also appears to expect the Xbox One to be more expensive than PS4, later adding that a launch price below $400 for the Microsoft console would be a "pleasant surprise".
It has been previously rumoured that Microsoft will launch with a two-tier pricing system; a one-off payment of $500 or, taking cues from the mobile phone business, an initial charge of $300 subsidised by a 24-month commitment of $15 per month - which includes Xbox Live.
Platform holders aren't expected to reveal pricing details at E3 next week, but Microsoft has already pledged to focus its E3 presence on games as oppose to the multimedia it spotlighted at its Xbox One reveal event. While Sony is expected to offer the first glimpse of the actual PS4 hardware.
Posted:
Related Forum: PlayStation Forum
Source: http://www.computerandvideogames.com/411764/ps4-to-launch-at-under-400-analyst/
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Comments
Dr-PonyfilePosted:
PS4 $400 I can cope with that, I use to be a 360 fan but then I moved to PS3 but from what I have seen with Microsoft its like they have shot themselves in the chest and stuck their hand in there to cause more damage. inb4xboxonehate.
MysterrriiiPosted:
Being a strict Microsoft fan I'm very upset with the xbox one. Sorry Microsoft but I'm switching to Sony. 360 is the last console I'm getting from miv rosoft. Ps4 here we come. :)
TitanFallPosted:
love how i don't see many xbox fans hating on playstation yet you go to xbox news and theres so much sony fans hating :/ weird.
invPosted:
soomboodeh YES XBOX ONE IS FINALLY ANNOUNCED (by me) A OFFICIAL FAIL IF THE PS4 HAS FREE ONLINE IT IS OVER FOR THE XBOX 1 EVEN THOUGH I ONW A 360 NOT A PS3 also the xbox one online is 120 a year and who neads another TV anyway BWAHAHA
Holy shit you type like you're 6.
soomboodehPosted:
YES XBOX ONE IS FINALLY ANNOUNCED (by me) A OFFICIAL FAIL IF THE PS4 HAS FREE ONLINE IT IS OVER FOR THE XBOX 1 EVEN THOUGH I ONW A 360 NOT A PS3 also the xbox one online is 120 a year and who neads another TV anyway BWAHAHA
IlIuminatiPosted:
SwagDaddyYoloTomHey98 I've been an Xbox Original and 360 owner and i honestly think that Sony are going to be more successful than Microsoft with this generation , Xbox is like an entertainment system where as the PS4 is specifically designed for games
Yeah, I already have a TV service, xbox should stick with games
Pretty cheap considering gthe ps3's launch days price
neboPosted:
TomHey98 I've been an Xbox Original and 360 owner and i honestly think that Sony are going to be more successful than Microsoft with this generation , Xbox is like an entertainment system where as the PS4 is specifically designed for games
Yeah, I already have a TV service, xbox should stick with games
TomHey98Posted:
I've been an Xbox Original and 360 owner and i honestly think that Sony are going to be more successful than Microsoft with this generation , Xbox is like an entertainment system where as the PS4 is specifically designed for games
CheeseStuffedPizzaPosted:
Aggie I really think Sony is doing the right thing. they might end up on top.
Sony is taking one step at a time and looks like they are doing it right.
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