Sony: 'We're aware of our competition but we march to our own strategy'

4.7
Sony recently said that they are aware of the challenge Microsoft's Xbox 720 reveal presents, but isn't letting the competition change their strategy.

Jack Tretton, chief executive officer of Sony Computer Entertainment America, said that Sony is confident that holiday 2013 is the right time to launch their next console... regardless of what Microsoft may have in store.

"We've always had different competitors, we were in the space before Microsoft and we may be in the space after Microsoft" Tretton stated.

"We've seen competitors come and go, I think we're mindful of what we do. Quite frankly we believe that anything that adds attention and success in the gaming industry is good for us. We're aware of our competition but we march to own strategy and we're very confident that holiday 2013 is a great time to bring out PlayStation 4."

On the other hand, developers and other industry professionals have told sources that they expect Microsoft will reveal the next-gen Xbox for the first time in April.



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Related Forum: PlayStation Forum

Comments

"Sony: 'We're aware of our competition but we march to our own strategy'" :: Login/Create an Account :: 152 comments

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neboPosted:

DEEJAYstar46 I hope the xbox is revealed soon.


so do I, see if it's worth it or to stick with my PC

SynybunPosted:

PML they arnt copying xbox?


What do you mean? If they wait for Microsoft to reveal their console first, they will have a perfect opportunity to copy it.

imgurPosted:

Hall
Zwrq
Zaps Can't wait for Microsoft to outdo Sony, again.


Me neither. :D


Lmao, so true, happens every time


Let's just hope they keep it up.

HallPosted:

Zwrq
Zaps Can't wait for Microsoft to outdo Sony, again.


Me neither. :D


Lmao, so true, happens every time

imgurPosted:

Zaps Can't wait for Microsoft to outdo Sony, again.


Me neither. :D

iPlayDirtyPosted:

just hope xbox out does them so much ha ps4 sounds good thou well done sony

KelcyPosted:

Zaps Can't wait for Microsoft to outdo Sony, again.


Haha. Couldnt agree more

OdinPosted:

PML they arnt copying xbox?


Hah what are you talking about? They don't copy xbox..

TagsPosted:

Can't wait for Microsoft to outdo Sony, again.

BradPosted:

DEEJAYstar46 I hope the xbox is revealed soon.


Hopefully :) Can't wait to see if Microsoft has outdone Sony (again) ;)