Lack of new consoles has 'penalised' industry, says Ubisoft
Speaking to Gamasutra, the CEO argued that it's less risky to create new IPs at the beginning of a new console cycle.
"What we missed was a new console every five years," he said. "We have been penalised by the lack of new consoles on the market. I understand the manufacturers don't want them too often because it's expensive, but it's important for the entire industry to have new consoles because it helps creativity."
Ubisoft has traditionally backed new console launches, with rich line-ups already present on the Nintendo 3DS and PS Vita, and of course the impressive Watch Dogs wowing attendees at E3.
"It's a lot less risky for us to create new IPs and new products when we're in the beginning of a new generation," Guillemot added. "Our customers are very open to new things. Our customers are reopening their minds -- and they are really going after what's best.
"At the end of a console generation, they want new stuff, but they don't buy new stuff as much. They know their friends will play Call of Duty or Assassin's Creed so they go for that. So the end of a cycle is very difficult."
The Ubisoft head argued that without these 'early risks' the pay offs that emerge later in a console cycle might not happen. For example, Guillemot noted, if it weren't for Rayman: Raving Rabbids, there would never have been a Just Dance.
"If you can't take risks because people don't buy, you don't innovate. And if you don't innovate, customers get bored."
Posted:
Source: http://www.computerandvideogames.com/359273/lack-of-new-consoles-has-penalised-industry-says-ubisoft/
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Comments
DaedricMcDaedricsonPosted:
I agree with this. I want the next AC that features Desmond to be on a next-gen console. With ACIII being so random and not being about the same line of people as from I to Revelations, I am not buying it. But I am glad by the time the next AC game I want is out it will be on next-gen consoles, allow for more epic gameplay and glorious moments.
UnknownXGamer33Posted:
T0xic8ear Then Ubisoft should create a new console.
no not everyone can afford it. People are poor no one has money. Its fair enough they made halo 4 console 400$
MootPosted:
iMazur Yeah because creating a new, $400 console 2 years after a new one came out already, is such an excellent idea for the customers that can't afford a new one
The life cycle was supposed to be 5-6 years
WJLPosted:
iMazur Yeah because creating a new, $400 console 2 years after a new one came out already, is such an excellent idea for the customers that can't afford a new one
Finally, someone with some common sense.
TheMoDiiFii3rPosted:
because theyre struggling to keep up with the #1 Gaming Platform...
The PC, constantly updated...
used to be a Xbox guy... then i went PC...
Steam Summer Sale. LoL
The PC, constantly updated...
used to be a Xbox guy... then i went PC...
Steam Summer Sale. LoL
MazurPosted:
Yeah because creating a new, $400 console 2 years after a new one came out already, is such an excellent idea for the customers that can't afford a new one
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