Lack of new consoles has 'penalised' industry, says Ubisoft
Speaking to Gamasutra, the CEO argued that it's less risky to create new IPs at the beginning of a new console cycle.
"What we missed was a new console every five years," he said. "We have been penalised by the lack of new consoles on the market. I understand the manufacturers don't want them too often because it's expensive, but it's important for the entire industry to have new consoles because it helps creativity."
Ubisoft has traditionally backed new console launches, with rich line-ups already present on the Nintendo 3DS and PS Vita, and of course the impressive Watch Dogs wowing attendees at E3.
"It's a lot less risky for us to create new IPs and new products when we're in the beginning of a new generation," Guillemot added. "Our customers are very open to new things. Our customers are reopening their minds -- and they are really going after what's best.
"At the end of a console generation, they want new stuff, but they don't buy new stuff as much. They know their friends will play Call of Duty or Assassin's Creed so they go for that. So the end of a cycle is very difficult."
The Ubisoft head argued that without these 'early risks' the pay offs that emerge later in a console cycle might not happen. For example, Guillemot noted, if it weren't for Rayman: Raving Rabbids, there would never have been a Just Dance.
"If you can't take risks because people don't buy, you don't innovate. And if you don't innovate, customers get bored."
Posted:
Source: http://www.computerandvideogames.com/359273/lack-of-new-consoles-has-penalised-industry-says-ubisoft/
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Comments
TehHamburgerPosted:
Xmoda see you guys are comparing 2012 pc's to a 2005 xbox 360 oh i wonder which ones are better?
Rule34 Guys, remember the PS3 vs Xbox 360 arguments that died out a couple of years ago? This PC vs console argument is the new era of stupid arguments. Neither product is truly better than the other, it just matters what you're going for and what you want the PC or console for.
I honestly didn't really understand this article too well. I mean I sort of understood everything that was mentioned like taking risks and being innovative, but I still didn't see how that linked to the long life span of this current generation of consoles.
Ubisoft was saying they cant try new Ips with this 7 year old console having a fresh new console gets people to be innovative and such
Well truthfully i think the xbox and ps3 is best for stability and gameplay controls. i think the pc is better for ghrapics and ghrapics only. but if im getting cod or battlefield im getting it for the xbox. a new fallout game or a new bethesda game. ill get that for the pc. no sense paying a lot of money just to get a computer that can support a game like battlefield.
Blitz_GifterPosted:
I just broke my xbox sooo uh ohh they better get the ball rolling producing more soon
XmodaPosted:
see you guys are comparing 2012 pc's to a 2005 xbox 360 oh i wonder which ones are better?
Ubisoft was saying they cant try new Ips with this 7 year old console having a fresh new console gets people to be innovative and such
Rule34 Guys, remember the PS3 vs Xbox 360 arguments that died out a couple of years ago? This PC vs console argument is the new era of stupid arguments. Neither product is truly better than the other, it just matters what you're going for and what you want the PC or console for.
I honestly didn't really understand this article too well. I mean I sort of understood everything that was mentioned like taking risks and being innovative, but I still didn't see how that linked to the long life span of this current generation of consoles.
Ubisoft was saying they cant try new Ips with this 7 year old console having a fresh new console gets people to be innovative and such
ImmortalTechniquePosted:
AntPoPxModsTTG_Mets You cannnot compare an xbox360 to a PC.
Yeh xbox is well better than pc games
You have to be joking me.
lol did that kid really just say that?
DubleJayJPosted:
PoPxModsTTG_Mets You cannnot compare an xbox360 to a PC.
Yeh xbox is well better than pc games
Are you serious?
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