According to a 2022 brand relevance index published by business consultancy firm Prophet, PlayStation is one of the top ten brands in the United States at present. At no. 7, PlayStation ranks above Fitbit, TED, and USAA, and sits below the likes of Android and Instant Pot. Currently, Apple is the no. 1 brand in the country, followed by Peloton, Spotify, and Bose.
What makes PlayStation one of the top brands
It certainly helps that PlayStation is one of the most recognized brands in the world, according to numerous indices. But what makes it currently stand out in the U.S. is none other than the PlayStation 5. “This is PS5’s moment,” Prophet wrote. “The new console keeps smashing sales records, proving that nothing can shake its hold on gamers’ love. And it makes sure familiar names, like Spider-Man and Madden, continue to be part of the family.”
PS5 is indeed smashing sales records in the U.S. According to market research and intelligence firm Ampere Analysis, Sony sold nearly twice as many PS5s in the country last year than Microsoft sold Xbox consoles. The PS5 does lag behind the Nintendo Switch in terms of unit sales, but that’s partly down to a lack of supply exasperated by component shortages.
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