Activision Loves All the Attention From Battlefield 3
The franchises I’m referring to are of course, World of Warcraft and Call of Duty. Oh, and that part where no other company would take them head-on?
No company other than EA that is. The Madden publisher has not been coy about its goal of “taking down” Activision’s Call of Duty franchise, their “weapon” of choice? It’s none other than Battlefield 3.
The DICE developed shooter has been making waves since its impressive gameplay display at this year’s Games Developers Conference (GDC).
Is Activision concerned with Battlefield 3 going head-to-head later this year against its own Modern Warfare 3?
Activision CEO Eric Hirshberg shares his thoughts on the matter.
It sounds trite but it’s true: we focus on what we need to do to make the best games we can. We don’t pay much mind looking at what the competitors are doing. I know they are focused on us… well that’s all I’ll say.
EA’s own CEO, John Riccitiello has been very vocal about this rivalry, even going as far as saying that he’ll “be very surprised if Battlefield 3 doesn’t take a significant share” out of Call of Duty this year.
Of course all that name-calling and mudslinging can also work the other way, as Hirshberg himself admits.
Well, I think EA might talk about our games in the press more than we do,” he adds in, “So, the first thing I say to them is ‘Thanks for the assistance in building awareness.
Of course, the Activision CEO does admit that they take their competition very seriously, and he even acknowledges their competitors.
But when you think about it, we’ve had tough competition every year for Call of Duty. It’s never been easy. This is one of the most competitive genres in one of the most competitive industries. Last year we had Halo: Reach and Medal of Honor, and it’s not like they weren’t amazing developers gunning for the top of this mountain either. And it’s the same this year – Gears of War is back along with lots of other games.
So, of course, we take all the competition really seriously. But at the end of the day I really mean it when I say we are focusing on the finish line, not the competition. We are making the best game we can, and are throwing every resource, innovation and all the creativity we can at it. And hopefully that will maintain our position.
Posted:
Source: http://deltagamer.com/5408/activision-ceo-to-ea-thanks-for-the-assistance-in-building-awareness
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Comments
DecyferGamingPosted:
xFunShotzZ Why do people still complain that battlefield is better than CoD??? The call of duty series is half amazing (infinity ward) and half crap (treyarch) but it is still better than battlefield... Why? because of the gameplay. So this frostbite engine might be 'best engine to date' but people dont think that EA has already shown a LOT of the things battlefield will have. Whilst Activision havent but activision are also working on a new engine.
If people are too dumb to work out that Call of Duty is better than ask yourself
Why do more people play call of duty?
EA have to showboat battlefield just so they get a headstart on cod. Why? BECAUSE THEY'RE DESPERATE!!!
Basically if you think battlefield is better then you are either sh*t at CoD or thick. Sorted =]
You really are dumb. Maybe people have different tastes in types of games they like. I prefer BF series than CoD Series; because It's my type of taste for a game. I like realistic Modern Warfare Games or WW2 Games. yes, CoD has been on the long number 1 spot, but have you played MW3? BF3? Are they even out yet? So doesn't really give you the right to call someone else sh*t or thick. If anyones thick it's just you.
But hey, It's my opinion.
shadow1Posted:
BF will beat in multiplayer gameplay sound and graphics, but not that many people played, let alone even heard of the battlefield series because they dont advertise much. If they do, mabey they will sell more copies this time around.
OwNaGeIzMyGaMePosted:
xFunShotzZ Why do people still complain that battlefield is better than CoD??? The call of duty series is half amazing (infinity ward) and half crap (treyarch) but it is still better than battlefield... Why? because of the gameplay. So this frostbite engine might be 'best engine to date' but people dont think that EA has already shown a LOT of the things battlefield will have. Whilst Activision havent but activision are also working on a new engine.Its the play styles what are involed between the two both the games are going in different directions two each other its like comparing GTA(serious) to SR2(comical)
If people are too dumb to work out that Call of Duty is better than ask yourself
Why do more people play call of duty?
EA have to showboat battlefield just so they get a headstart on cod. Why? BECAUSE THEY'RE DESPERATE!!!
Basically if you think battlefield is better then you are either sh*t at CoD or thick. Sorted =]
OwNaGeIzMyGaMePosted:
Yes but now Activision are giving EA publicity.
But all konow activision will kill cod with its greed for money
But all konow activision will kill cod with its greed for money
OasisPosted:
That is funny how EA have given COD even more press. This is MW3 we're talking about, the game that everyone wants to be good, therefore the game that most will end up buying.
xFunShotzZPosted:
EcKoxSoldier For any Call Of Duty game what is made will always reach the best sales, reasons are because IW with COD 4 making such an epic game in the past giving the COD franchise a very good name then MW2 came and was liked and still is by many people knowing MW3 is going to have ghost in makes it more interesting and people will love MW3 no doubt about it. For EA with Battlefield 3 I take my hat of to them there doing a great job but sadly it's going to be a while before COD games are beaten to another FPS game.
Too Right
xFunShotzZPosted:
Why do people still complain that battlefield is better than CoD??? The call of duty series is half amazing (infinity ward) and half crap (treyarch) but it is still better than battlefield... Why? because of the gameplay. So this frostbite engine might be 'best engine to date' but people dont think that EA has already shown a LOT of the things battlefield will have. Whilst Activision havent but activision are also working on a new engine.
If people are too dumb to work out that Call of Duty is better than ask yourself
Why do more people play call of duty?
EA have to showboat battlefield just so they get a headstart on cod. Why? BECAUSE THEY'RE DESPERATE!!!
Basically if you think battlefield is better then you are either sh*t at CoD or thick. Sorted =]
If people are too dumb to work out that Call of Duty is better than ask yourself
Why do more people play call of duty?
EA have to showboat battlefield just so they get a headstart on cod. Why? BECAUSE THEY'RE DESPERATE!!!
Basically if you think battlefield is better then you are either sh*t at CoD or thick. Sorted =]
EcKoPosted:
For any Call Of Duty game what is made will always reach the best sales, reasons are because IW with COD 4 making such an epic game in the past giving the COD franchise a very good name then MW2 came and was liked and still is by many people knowing MW3 is going to have ghost in makes it more interesting and people will love MW3 no doubt about it. For EA with Battlefield 3 I take my hat of to them there doing a great job but sadly it's going to be a while before COD games are beaten to another FPS game.
VampiricPosted:
MW3 will get the most sales no matter which game is truly the best.
It happens every year, we moan like hell about the previous CoD title then just buy the next one that comes out, we all know CoD is pretty dire but we can't stop buying it, yes a pretty narrow minded statement but that's how I see it as.
Personally I think that Battlefield make better games, they listen to the consumer, make balance that still gives each gun a reasonable adv advantage over another without it being overpowered (cough, Black Ops, every gun is the same)
Everything was overpowered in MW2, everything was too balanced in Black Ops meaning that no gun was considerably better than another, they just can't get it right.
It happens every year, we moan like hell about the previous CoD title then just buy the next one that comes out, we all know CoD is pretty dire but we can't stop buying it, yes a pretty narrow minded statement but that's how I see it as.
Personally I think that Battlefield make better games, they listen to the consumer, make balance that still gives each gun a reasonable adv advantage over another without it being overpowered (cough, Black Ops, every gun is the same)
Everything was overpowered in MW2, everything was too balanced in Black Ops meaning that no gun was considerably better than another, they just can't get it right.
TTG_EFFECTPosted:
Iv-ZyPHeRzZ-HD Lets Look at It 2 Ways,
CoD/Modern Warfare Series-BILLIONS OF COPIES SOLD,
BFBC/Battlefield-Millions of copies sold...
EVERYONE, and I Mean EVERYONE Will buy MW3,
It just get's Better and Better!
Im Still a BattleField Fan But,
Modern Warfare-YEAH,
BattleField-Nahh
better and better?
mw2 to black ops? im pretty sure bo sucks
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