Activision Blizzard made over $4 billion on microtransactions in 2017
During Activision Blizzard’s Q4 2017 financial results, the publisher revealed that it made $7.16 billion in revenue in the entire fiscal year, a record for the company.
Of that, $4 billion was generated by in-game purchases. Activision owns King, makers of Candy Crush and other mobile, microtransactions-heavy games, but even when you separate King’s share, valued at $2 billion, you’ll still be left with $2 billion from PC and console in-game purchases.
Of course, every big game Activision Blizzard makes has microtransactions or add-ons. This includes Call of Duty: WW2, Overwatch, and Destiny 2. In some cases, with Call of Duty and Destiny, the games have multiple means of post-launch monetisation.
This is quite the figure, and it’ll no doubt inform the future of the company, and the wider games industry.
In the same report, Activision confirmed that this year’s Call of Duty is developed by Treyarch, but did not comment on the recent rumour that the game is going to be Black Ops 4, or talk at all about the setting.
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Related Forum: Gaming Discussion
Source: https://www.vg247.com/2018/02/09/activision-blizzard-made-4-billion-microtransactions-2017-half-revenue/
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Comments
CearnsyPosted:
Who are these people spending money on this? Isn't the point of the game to earn your way to the top no joy if you pay for most of it i think personally.
ChatPosted:
Honestly this is a crazy amount of money they've made... people complain about it but there's this amount put into it lol.
FamousPosted:
That's sad that people are itching that they hate this stuff but sink money into this stuff
TomPosted:
Read this on twitter and I was amazed to see this. Really don't think they'll be stopping micro transactions if they made this much money just in one year. More then likely they'll keep progressing and adding more into their games
Mario350Posted:
blizzard didnt make destiny or cod lol blizzard is a sub company owned by activation who published cod and destiny blizzard made their own games called wow ow warcraft
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