Activision Blizzard made over $4 billion on microtransactions in 2017

4.3
The business of selling in-game items is becoming more profitable for Activision Blizzard than selling the games themselves.

During Activision Blizzard’s Q4 2017 financial results, the publisher revealed that it made $7.16 billion in revenue in the entire fiscal year, a record for the company.

Of that, $4 billion was generated by in-game purchases. Activision owns King, makers of Candy Crush and other mobile, microtransactions-heavy games, but even when you separate King’s share, valued at $2 billion, you’ll still be left with $2 billion from PC and console in-game purchases.

Of course, every big game Activision Blizzard makes has microtransactions or add-ons. This includes Call of Duty: WW2, Overwatch, and Destiny 2. In some cases, with Call of Duty and Destiny, the games have multiple means of post-launch monetisation.

This is quite the figure, and it’ll no doubt inform the future of the company, and the wider games industry.

In the same report, Activision confirmed that this year’s Call of Duty is developed by Treyarch, but did not comment on the recent rumour that the game is going to be Black Ops 4, or talk at all about the setting.

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Related Forum: Gaming Discussion

Source: https://www.vg247.com/2018/02/09/activision-blizzard-made-4-billion-microtransactions-2017-half-revenue/

Comments

"Activision Blizzard made over $4 billion on microtransactions in 2017" :: Login/Create an Account :: 19 comments

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NinjaPosted:

Craig
Tom
Dragon This is ridiculous. I can't believe so many people would throw their money away on in-game cosmetics. Good for the companies though.


you'd be surprised, so many people want to have the newest gear and weapons as soon as they come out. Personally I just earn the supply drops to get my loot. Nothing from my wallet is going to microtransactions.


I still don't understand why. On a game where you can't really show anything off. I wouldn't mind if they looked good.


Tbf I've spent hundreds on Black Ops 3. Needless to say, I regret it.

CraigPosted:

Tom
Dragon This is ridiculous. I can't believe so many people would throw their money away on in-game cosmetics. Good for the companies though.


you'd be surprised, so many people want to have the newest gear and weapons as soon as they come out. Personally I just earn the supply drops to get my loot. Nothing from my wallet is going to microtransactions.


I still don't understand why. On a game where you can't really show anything off. I wouldn't mind if they looked good.

2018Posted:

Mike
2018
Decy
Cearnsy Who are these people spending money on this? Isn't the point of the game to earn your way to the top no joy if you pay for most of it i think personally.


Probably rich kids paying to get everything in the game.


Literally that is all it is. Rich kids and youtubers doing videos on them. They really ruin the game because some stuff you cant get without spending money or grinding the game for a while. Games were better without this.
exactly micro transactions are pointless DLC is already not worth it


To be honest. I would much rather spend money on things that would help me or be there for me in the long run. Not any DLC that was out together in a couple days.. Most DLC is trash these days anyway...

TomPosted:

Dragon This is ridiculous. I can't believe so many people would throw their money away on in-game cosmetics. Good for the companies though.


you'd be surprised, so many people want to have the newest gear and weapons as soon as they come out. Personally I just earn the supply drops to get my loot. Nothing from my wallet is going to microtransactions.

MikePosted:

2018
Decy
Cearnsy Who are these people spending money on this? Isn't the point of the game to earn your way to the top no joy if you pay for most of it i think personally.


Probably rich kids paying to get everything in the game.


Literally that is all it is. Rich kids and youtubers doing videos on them. They really ruin the game because some stuff you cant get without spending money or grinding the game for a while. Games were better without this.
exactly micro transactions are pointless DLC is already not worth it

2018Posted:

Decy
Cearnsy Who are these people spending money on this? Isn't the point of the game to earn your way to the top no joy if you pay for most of it i think personally.


Probably rich kids paying to get everything in the game.


Literally that is all it is. Rich kids and youtubers doing videos on them. They really ruin the game because some stuff you cant get without spending money or grinding the game for a while. Games were better without this.

DragonPosted:

This is ridiculous. I can't believe so many people would throw their money away on in-game cosmetics. Good for the companies though.

IzukuPosted:

Damn their killing it with micro transactions

ZoariPosted:

So many people hate microtransactions because it ruins the experience for others, but JEEZ if this is how much they earn from it then it will never stop.

DecyPosted:

Cearnsy Who are these people spending money on this? Isn't the point of the game to earn your way to the top no joy if you pay for most of it i think personally.


Probably rich kids paying to get everything in the game.