Sony is “aggressively” getting into mobile, praises Pokemon GO

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Sony CEO Kaz Hirai said that the company is “aggressively” pushing into the mobile space, and praised Pokemon Go’s success.

“It’s quite a shift from being just a console-based business to being on mobile phones as well,” he told the Financial Times [paywall] at the IFA consumer electronics expo, as reported by Gamespot.

Hirai is particularly interested in emulating the success of Pokemon Go, which has gone from strength to strength.

“Pokemon Go is a real game-changer,” he added. “I’m very interested in the fact that it has the potential to really change the way people move, literally.”

Hirai also said that Pokemon Go’s success is something the whole games industry benefits from, calling the game’s AR feature a “great innovative idea”.

Posted: Sep 05, 2016 9:50 pm
Related Forum: PlayStation Forum

Source: http://www.vg247.com/2016/09/05/sony-ceo-says-company-is-aggressively-getting-into-mobile-calls-pokemon-go-a-game-changer/

Comments

XboxPosted: Tue. Sep 06, 2016

I'm tired of hearing about Pokemon go to be honest.

SkatesPosted: Mon. Sep 05, 2016

Sony doesn't realize that the only reason Pokemon GO did so good is because it's a true classic.
People always dreamed of catching Pokemon in the real world, and with GO this is the closet we will ever come to it.

I highly doubt Sony will be able to replica something as Pokemon GO.

9ntyPosted: Mon. Sep 05, 2016

That's cool to hear that Sony is getting into mobile friendly. I hate the game Pokemon GO so that doesn't bother me.

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