Call of Duty: Raising the cost of playing?
During an interview with Industry Gamer, Pachter pointed to the issue of free online play fostering strong replay factor which, while being good for gamers, is leaving publishers coming up short. In the month of June software sales fell 15%, making it the fourth month this year of declining numbers.
“We think this is a continuing problem,” said Pachter, “and think that unless and until the publishers come up with a business model that appropriately captures the value created by the multiplayer experience, we are destined to see a migration of game playing away from packaged goods purchases and toward multiplayer onli.....
online.”
Enter the Call of Duty series. “We estimate a total of 12 million consumers are playing Call of Duty Modern Warfare 2 for an average of 10 hours per week on the two platforms’ respective networks.”
So what’s a game publisher to do?
“We think that it is incumbent upon Activision, with the most popular multiplayer game, to take the first step to address monetization of multiplayer. It is too early to determine whether that will be a monthly subscription, tournament entry fees, microtransaction fees, or a combination of all three, but we expect to see the company take some action by year-end, when Call of Duty Black Ops launches,” stated Pachter.
What this means for publishers? A large untapped resource of revenue. What this means for players? More fees on the horizon with the potential of new precedents in how online play is dealt with and managed.
http://www.thatvideogameblog.com/2010/07/17/call-of-duty-raising-the-cost-of-playing/
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vegasgamerPosted:
this will blow up in their face. players will not pay a monthly subscription fee to play multiplayer-the greedy end up needy
RedRider36Posted:
WOW IW IS SO DUMB!
They will lose so many customers if they do go through with this. They would have a better chances making more money standing on the side of the road and begging for the money.
So if I do say so myself, I am going back to HALO when and if this happens.
They will lose so many customers if they do go through with this. They would have a better chances making more money standing on the side of the road and begging for the money.
So if I do say so myself, I am going back to HALO when and if this happens.
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