COD: Advanced Warfare pre-orders are 50% behind Ghosts, says analyst

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Activision is one of the biggest video game publishers in the world thanks to a handful of gigantic properties. But as it unleashes its upcoming megahit, its most successful brand of the last 10 years looks like it’s starting to lose its sales luster.

Call of Duty: Advanced Warfare preorders continue to track more than 50 percent behind 2013’s Ghosts, according to Cowen and Company analyst Doug Cruetz. The industry-tracking expert notes that Advanced Warfare is tracking 80 percent behind 2012’s Black Ops II. Call of Duty game regularly generate $1 billion in revenue for Activision, but Ghosts didn’t perform as well as Black Ops II. If Advanced Warfare sells worse than Ghosts, this could signify that the franchise is on a permanent decline.

Of course, it’s important to keep in mind that a poor-performing Call of Duty is still likely going to end the year as one of the industry’s best-selling games. In a note to investors, Sterne Agee analyst Arvind Bhatia says that he expects Advanced Warfare to sell 17 million copies — that’s down 15 percent from Ghosts’ 20 million copies sold.

“We believe that the preorders [for Call of Duty] need to accelerate significantly over the next few weeks,” Cruetz wrote. “Or else the evidence for meaningfully weaker performance by Advanced Warfare vs. Ghosts will, in our opinion, become too strong to rationalize.”

The Cowen analyst notes that Call of Duty’s biggest problem right now is that gamers are still busy playing Destiny. If players don’t switch that game off and start looking toward their next shooter, Advanced Warfare could get off to a sluggish start.

“Call of Duty faces a very competitive slate following its launch on Nov. 4, with Halo, Grand Theft Auto, Assassin’s Creed, Far Cry, and Dragon Age all scheduled for release between the Nov. 11 and Nov. 18,” said Cruetz. “With light competition pre-release and heavy competition post-release, we think a slow start for CoD could be difficult to overcome.”



Posted:
Related Forum: Call of Duty Forum

Source: http://venturebeat.com/2014/09/30/call-of-duty-advanced-warfare-preorders-are-still-sluggish/

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"COD: Advanced Warfare pre-orders are 50% behind Ghosts, says analyst" :: Login/Create an Account :: 93 comments

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LatencyPosted:

If this game isnt good it will be the end of call of dury.

nostrilPosted:

People who say COD is dead are telling the truth, but, you never know what this game will be like. IMO I think it looks sick.

DerangedPosted:

CoD is dead make a Zombie MMORPG youll make Billions

MaulPosted:

BigTunaDaBoss I think activision shouldn't develop cod anymore, I liked it when Infinity ward developed them, Mw2 Was my favorite cod. Mw3 was good but I never got a chance to play cod 4.


Activision doesn't "develop" Call of Duty games. They publish them. And Activision has published every COD since its conception.

TricksPosted:

Vauxhall Good hopefully they take that as a hint and change it as it is getting worse year by year


I agree, I think all gamers can say we want a game like CoD 4 again.

KixaPosted:

Cod is dead now a days since these other big games are out people like a change for once.

CearnsyPosted:

Good hopefully they take that as a hint and change it as it is getting worse year by year

BigTunaDaBossPosted:

revise that infinity ward developed Ghosts but they just need to take it back to the basics.

BigTunaDaBossPosted:

I think activision shouldn't develop cod anymore, I liked it when Infinity ward developed them, Mw2 Was my favorite cod. Mw3 was good but I never got a chance to play cod 4.

Mercedes_BenzPosted:

another WW2 or vietnam game thats what i need now and not that kid favorite futuristic crap


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