Warner Bros set to invest $18 million in Machinima
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Machinima has secured $18 million in funding from Warner Brothers according to their executive vice president of strategy and business development, Thomas Gewecke. Warner Brothers released that they felt Machinima was a "pioneer and category leader" concerning YouTube while they regarded the media company as impressive as a distribution partner. The last major investment into Machinima was in 2012 when Google dumped $35 million into the company but following this Machinima failed to secure stability. The game plan following the recent Warner Brothers investment is a strategic play involving their Infinite Crisis MOBA.
It kind of seems weird having one of the biggest movie companies wanting to invest in something that I started watching back in the day when they had no less than 60k subs.
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