Nintendo 'thinking about a new business structure'
Nintendo is doing plenty of soul-searching in light of its recent abject commercial performance.
On Friday, the company slashed its annual Wii U sales forecast from 9 million to 2.8 million units - a dramatic reduction that it expects will swing its full-year results from profit to loss.
"We cannot continue a business without winning," Iwata said on Friday during a press conference attended by Bloomberg. "We must take a sceptical approach whether we can still simply make game players, offer them in the same way as in the past for 20,000 yen or 30,000 yen, and sell titles for a couple of thousand yen each.
"We are thinking about a new business structure," Iwata added. "Given the expansion of smart devices, we are naturally studying how smart devices can be used to grow the game-player business. It's not as simple as enabling Mario to move on a smartphone."
Investors and analysts have urged Nintendo to broaden its horizons and boost profits by embracing smartphones on multiple occasions over the past few years, but Iwata has always insisted that his responsibility is to plan for the long term, not simply to make a quick buck.
Iwata also said today that there are no current plans to reshuffle Nintendo's management team, and that any announcement regarding potential pay cuts will be made when the company posts its third-quarter financial results in late January.
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Related Forum: Gaming Discussion
Source: http://www.computerandvideogames.com/445870/nintendo-thinking-about-a-new-business-structure/
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Comments
DreamsPosted:
if they have any chance of coming back they will need to bring back donkey kong one of the greatest classics
DongPosted:
They need to revive Mario and Donkey Kong. Honestly the only two games I played when I owned a Super Nintendo.
AsboPosted:
Obi-Wan I think Mario needs to be reborn, not like "super mario galaxy" or anything but like the original. thats why nintendo is where it is.
that is something i would like to see same thing for cod4.
Martin_Luther_PingPosted:
They need to make a new business model. They have lost so much money over the Wii U period and they need something to revive them. It's sad to see such a pinnacle videogame company struggling to stay afloat.
IntPosted:
This business has failed if they want to revive destroy the company draw new ideas and produce the best thing created EVER.
SkeletonsPosted:
I think Mario needs to be reborn, not like "super mario galaxy" or anything but like the original. thats why nintendo is where it is.
KatsumiPosted:
VPNCrownsPwh Shame Nintendo has got like this.
It really does suck, they used to be great
Yeah a few years ago when a lot of people owned a Wii.
Over 100 million people owned a Nintendo Wii before it ceased production surprisingly. It was the most popular console of last generation
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