Pizza Hut Xbox 360 app made over $1 million in first four months

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The Pizza Hut app on Xbox 360, which made its debut back in April and allows you to order food from the delivery chain directly through your console, has earned Pizza Hut quite a bit of dough – over $1 million in four months. That's around 166,667 P'Zones or 200,000 orders of breadsticks.

The last notable collision between gaming and Pizza Hut was the implementation of "/pizza" in Everquest 2 back in 2005. When players typed in "/pizza," they'd be taken to Pizza Hut's online ordering page.

"It's been a source of unbelievable growth for us," Pizza Hut PR head Doug Terfehr told Polygon. "Just the explosion of people who wanted to download it, experiment with it, play with it with Kinect. As soon as we did one, everyone was contacting us to do the next [one]." As for bringing a Pizza Hut app to other consoles, Terfehr says conversations are "ongoing."

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Related Forum: Xbox Forum

Source: http://www.joystiq.com/2014/01/10/pizza-hut-xbox-360-app-made-over-1-million-in-first-four-months/

Comments

"Pizza Hut Xbox 360 app made over $1 million in first four months" :: Login/Create an Account :: 175 comments

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DyphatePosted:

Very nice profit. But I've never seen this before and I live in the US

DeTaiLzPosted:

Niceee.
Good money was made!

AustraliansPosted:

Lia
Australians
Lia
Sulfurs That's amazing I can't seem to find the app on the app marketplace :(


I can't find it either :s

If anyone knows where to search for the app, let me know :)


It may be in the US only? If you live anywhere other than America that is


Makes sense. I'm from Canada so that's probably why.


Yeah, I don't even think Australia have Pizza Hut, not in Western Australia at least D;

-Excite-Posted:

Wow that is some nice profits.

T0RONTOPosted:

Had to be one of the most used apps

DissPosted:

Australians
Lia
Sulfurs That's amazing I can't seem to find the app on the app marketplace :(


I can't find it either :s

If anyone knows where to search for the app, let me know :)


It may be in the US only? If you live anywhere other than America that is


Makes sense. I'm from Canada so that's probably why.

GeorgasmPosted:

I remember when this launched, channels like Rooster Teeth made a few videos on it.

AustraliansPosted:

BBX I think this is US only, I can't seem to find it here(UK)


Yeah, that's what I've been thinking

MawderzPosted:

BBX I think this is US only, I can't seem to find it here(UK)


US always get the good things lol :(

AustraliansPosted:

Lia
Sulfurs That's amazing I can't seem to find the app on the app marketplace :(


I can't find it either :s

If anyone knows where to search for the app, let me know :)


It may be in the US only? If you live anywhere other than America that is