Pizza Hut Xbox 360 app made over $1 million in first four months

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The Pizza Hut app on Xbox 360, which made its debut back in April and allows you to order food from the delivery chain directly through your console, has earned Pizza Hut quite a bit of dough – over $1 million in four months. That's around 166,667 P'Zones or 200,000 orders of breadsticks.

The last notable collision between gaming and Pizza Hut was the implementation of "/pizza" in Everquest 2 back in 2005. When players typed in "/pizza," they'd be taken to Pizza Hut's online ordering page.

"It's been a source of unbelievable growth for us," Pizza Hut PR head Doug Terfehr told Polygon. "Just the explosion of people who wanted to download it, experiment with it, play with it with Kinect. As soon as we did one, everyone was contacting us to do the next [one]." As for bringing a Pizza Hut app to other consoles, Terfehr says conversations are "ongoing."

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Related Forum: Xbox Forum

Source: http://www.joystiq.com/2014/01/10/pizza-hut-xbox-360-app-made-over-1-million-in-first-four-months/

Comments

"Pizza Hut Xbox 360 app made over $1 million in first four months" :: Login/Create an Account :: 175 comments

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MultitaskPosted:

Looped This seems like the worst idea ever... Just go to Pizza Hut and order it there.


What if they don't live nearby a pizza place? so this is a good thing.

MultitaskPosted:

Honk
Laze
Nahh This just makes people even more lazier.


Agreed, the closest pizza hut to me it's 50 miles away -_-


Yah I don't have a Pizza Hut close to me to.


Haha that is true but its also good for people that don't have a nearby pizza.

HonkPosted:

Laze
Nahh This just makes people even more lazier.


Agreed, the closest pizza hut to me it's 50 miles away -_-


Yah I don't have a Pizza Hut close to me to.

DohPosted:

Nahh This just makes people even more lazier.


Agreed, the closest pizza hut to me it's 50 miles away -_-

NahhPosted:

Looped This seems like the worst idea ever... Just go to Pizza Hut and order it there.


You could also call pizza hut and call in an order.

NahhPosted:

This just makes people even more lazier.

HonkPosted:

Looped This seems like the worst idea ever... Just go to Pizza Hut and order it there.


Lots of people are to lazy to do that.

MoBoPosted:

This seems like the worst idea ever... Just go to Pizza Hut and order it there.

HonkPosted:

-Tylaa- I have yet to use this looks like fun lol


I will probably never use it since I dont order from Pizza Hut.

CoffPosted:

Luxe
Monster-Munch
Craigyy
Luxe
Lowered That is genius i can now order pizza on my xbox!


It sure is, ive already used it multiple times


Really? It sounds to complicated for me.


I know i tried it an i was confused lol so i just orderd it by phone lol
I want to try that soon with my friends very soon maybe tomorrow

Its more fun to have people over then all of a sudden pull it up and make your pizza though


I want to try that soon with my friends very soon maybe tomorrow