Pizza Hut Xbox 360 app made over $1 million in first four months

4.7
The Pizza Hut app on Xbox 360, which made its debut back in April and allows you to order food from the delivery chain directly through your console, has earned Pizza Hut quite a bit of dough – over $1 million in four months. That's around 166,667 P'Zones or 200,000 orders of breadsticks.

The last notable collision between gaming and Pizza Hut was the implementation of "/pizza" in Everquest 2 back in 2005. When players typed in "/pizza," they'd be taken to Pizza Hut's online ordering page.

"It's been a source of unbelievable growth for us," Pizza Hut PR head Doug Terfehr told Polygon. "Just the explosion of people who wanted to download it, experiment with it, play with it with Kinect. As soon as we did one, everyone was contacting us to do the next [one]." As for bringing a Pizza Hut app to other consoles, Terfehr says conversations are "ongoing."

Posted:
Related Forum: Xbox Forum

Source: http://www.joystiq.com/2014/01/10/pizza-hut-xbox-360-app-made-over-1-million-in-first-four-months/

Related Articles

Comments

"Pizza Hut Xbox 360 app made over $1 million in first four months" :: Login/Create an Account :: 175 comments

If you would like to post a comment please signin to your account or register for an account.

PintPosted:

But Dat Pizza Doe! I can see a good marketing choice here :3

BigRedMachinePosted:

That is pretty cool to order from your xboz, it would give Pizza hut a boost.

HOFPosted:

I would have never thought about ordering a pizza from my xbox XD I'll have to try it! :)

AcroPosted:

I need to try this, never thought of ordering pizza from my xbox :D

HaloPosted:

Spot This is acutely sad, why did you post this techgame?


It's Xbox news, what's wrong with that? =/

SIKSPosted:

I would have never thought that they could make a serious profit this app. Might try it sometime.

XboxPosted:

Well I guess it was a good idea.

ExoticWolfsPosted:

That is pretty good! I have yet to order a pizza from it, but I might just have to. :D Didn't think that many people would use it.

AdamuPosted:

That is a lot of money for a pizza app lol

Zer0Posted:

basicly alot of people who are stoned playing xbox oredered pizza


Latest Downloads

Latest Tutorials