Lower Call of Duty: Ghosts sales 'not a sign of series fatigue'
Speaking among the pages of this month’s GameInformer, Activision’s head of publishing was asked if the Call of Duty brand was in danger of perishing under gamer fatigue.
He replied, “No,” and added, “We’ve been pretty transparent all year that we think, because of the challenges of the console transition year, that that was likely in the short-term. I think it would be a mistake to conflate the challenges of the console transition year with any indications about the health of the franchise.”
The magazine then asked Hirsberg if annualising the brand has perhaps caused diminishing returns to this pointm and it was suggested that this is a popular view among critics. He replied, “Well no, obviously not – and obviously I don’t agree with the critics there. I know that Call of Duty’s a polarising franchise with some of the critics, and it’s clear to me that not all the critics like our strategy of making a game every year, but thankfully our fans do.
“It’s also clear to me that the critical response doesn’t always mirror the fans’ appreciation of a game. We actually do read the critics’ comments and take them into consideration during our creative process, but we just can’t measure ourselves by that yardstick alone.
“Our most important audience is our fans, so we try to stay laser-focused on making games that they love. If you look at the fact that [Ghosts is] the most pre-ordered game of the year, it’s the most pre-ordered next-gen game of the year, it’s already the number one most played on Xbox Live, and that we’re seeing longer average playtimes than ever before, we’re confident that we’re doing well by the criteria that matter most.”
Is the Call of Duty brand dwindling? How much longer can it keep up this pace? Let us know below.
Posted:
Related Forum: Call of Duty Forum
Source: http://www.vg247.com/2013/12/04/call-of-duty-ghosts-critical-response-doesnt-mirror-fan-appreciation-says-activision/
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Comments
MeteredPosted:
I had to stop playing Call of Duty. It was getting so bad and it felt repetitive for every new game they released even if they changed the looks a little bit.
AuraCynicalPosted:
YouTool What takes the piss is the xbox one. The number of people playing ghosts on xbox 360 when it came out was up to around 500,000 online, now its down to 140,000. MS and their greedy antics, call of duty wont be the same unless everybody has the new generation.
I agree many people aren't going to buy a 500$ console just to play ghosts on next gen. I am very sure that infinityward made a mistake by releasing it before a next gen console or perhaps the console being released weeks after Ghosts.
ThlackPosted:
Not a sign of series fatigue? They milked the living s*** out of this game and act like the same old thing is just fantastic.
YouToolPosted:
What takes the piss is the xbox one. The number of people playing ghosts on xbox 360 when it came out was up to around 500,000 online, now its down to 140,000. MS and their greedy antics, call of duty wont be the same unless everybody has the new generation.
AxePosted:
I find that it is the same experience in all cods with different graphics and different guns and stuff. The experience is still the exact same, which Is why I cant stand playing it anymore.
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