PS4 sets out to 'change PlayStation brand image', says designer
PS4 ditches the curvaceous lines of the PS3 for a more straight-edge look with sharp edges - somewhat like the PS2.
Nintendo, with its latest console Wii U, chose to stick closely to the design and branding style of its previous machine, in an effort to maximise the Wii U's appeal to the enormous Wii user base. But Sony aims to take the opposite approach.
Sumii, who serves as the chief designer of Sony's UX Platform Design Group and lead the design of PS4, thinks the "PlayStation brand image needs to be changed" to mark the start of the next gen.
"When we started the product design for PS4, we didn't start by thinking about what the shape would be. It was more about how we were going to create a new brand identity through the product," he told the PS Blog.
"I just wanted to make a simple object for the living room. Sometimes products are a little too exaggerated. It should be simple. That's my thinking.
"I think the PlayStation brand image needs to be changed a little bit, as it's a new console, and we have to show what we're pointing towards for the future. So I thought it should be one of the most smart, cool, and intelligent products from Sony. Not just from Sony Computer Entertainment, but the company as a whole.
Sony has confirmed a PS4 launch date of November 15 in US and November 29 in Europe and Latin America.
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Related Forum: PlayStation Forum
Source: http://www.computerandvideogames.com/433377/ps4-sets-out-to-change-playstation-brand-image-says-designer/
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Dr-JPosted:
PawnStarsPashtunDr-JSo you would spend $150 on tacos? Just another $250 and you could get the PS4 itself. lolPawnStarsDr-JPawnStars Er mer ger, why isn't this baby out already
Because they're still making extras for me to pre-order lol
I'm going to buy like 30 $5 boxes from taco bell and see if i can get one early lol
I would do that but taco bell is so far from me :0 i might go tomorrow
I was jokin around a bit
I actually have my ps4, and additional controller, and cod payed off already. I also have $37 on watchdogs and I haven't even sold my ps3 yet!
So basically I'm ready lol
He's locked and loaded, all seriousness I really want Taco Bell now lol
Corn_DogPosted:
PashtunDr-JSo you would spend $150 on tacos? Just another $250 and you could get the PS4 itself. lolPawnStarsDr-JPawnStars Er mer ger, why isn't this baby out already
Because they're still making extras for me to pre-order lol
I'm going to buy like 30 $5 boxes from taco bell and see if i can get one early lol
I would do that but taco bell is so far from me :0 i might go tomorrow
I was jokin around a bit
I actually have my ps4, and additional controller, and cod payed off already. I also have $37 on watchdogs and I haven't even sold my ps3 yet!
So basically I'm ready lol
PashtunPosted:
Dr-JSo you would spend $150 on tacos? Just another $250 and you could get the PS4 itself. lolPawnStarsDr-JPawnStars Er mer ger, why isn't this baby out already
Because they're still making extras for me to pre-order lol
I'm going to buy like 30 $5 boxes from taco bell and see if i can get one early lol
I would do that but taco bell is so far from me :0 i might go tomorrow
Dr-JPosted:
PawnStarsDr-JPawnStars Er mer ger, why isn't this baby out already
Because they're still making extras for me to pre-order lol
I'm going to buy like 30 $5 boxes from taco bell and see if i can get one early lol
I would do that but taco bell is so far from me :0 i might go tomorrow
Corn_DogPosted:
Dr-JPawnStars Er mer ger, why isn't this baby out already
Because they're still making extras for me to pre-order lol
I'm going to buy like 30 $5 boxes from taco bell and see if i can get one early lol
Dr-JPosted:
PawnStars Er mer ger, why isn't this baby out already
Because they're still making extras for me to pre-order lol
Dr-PonyfilePosted:
Dr-J This definitely will, It's a brilliant machine.
I agree it will definatley revolutionize gaming not just the PS4 the Xbox One as well. The Designs are sleek plain and that's what I like others don't like the look of the console but I do.
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