Xbox One: Penello addresses concerns over Kinect advertising capture
Posting on NeoGAF, the planning and marketing director replied to a query regarding Xbox 360′s NuAds scheme and discussed fears that the tech would be used in an intrusive manner using Kinect.
“NuAds by definition is simply interactive advertising done on the platform,” Penello explained. “Using the functions of the console and Kinect to interact vs. just watching a spot. There’s nothing particularly interesting happening here unless you’re in the advertising business, and we’ve done a few on Xbox 360 today.
“What I think you’re asking about is an interview done earlier in the year where someone was talking about how some of the new Xbox One Kinect features *could* be used in advertising – since we can see expressions, engagement, etc. and how that might be used to target advertising. This is the point that seems to draw some controversy.
“First – nobody is working on that. We have a lot more interesting and pressing things to dedicate time towards. It was an interview done speculatively, and I’m not aware of any active work in this space. Second – if something like that ever happened, you can be sure it wouldn’t happen without the user having control over it. Period.”
Penello added that while Kinect’s facial recognition is used to identify players and log them in automatically, the specific face data does not leave your Xbox One console. He concluded, “I’ll say this – we take a lot of heat around stuff we’ve done and I can roll with it. Some of it is deserved. But preventing Kinect from being used inappropriately is something the team takes very seriously.”
Posted:
Related Forum: Xbox Forum
Source: http://www.vg247.com/2013/10/04/xbox-one-penello-addresses-concerns-over-kinect-advertising-capture/
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Comments
Corn_DogPosted:
It would be kind of funny if the kinect scanned body weight and if you were too fat it would put mcdonalds add on there
I'll change that to the pc thing to say and say slimfast instead
I'll change that to the pc thing to say and say slimfast instead
FrogPosted:
I can't imagine they would do that without getting the users permission, it would be very unprofessional...
Dr-JPosted:
BSOD-Amp--CP I wish Kinect were separate from Xbox ONE.....
I don't think the Xbox One will ever be released without Kinect, it's supposed to play hand and hand with the console.
so I can not set it up in a small room then?
The kinect will work it small rooms they changed the sensor and views on it and stuff
neboPosted:
-Amp--CP I wish Kinect were separate from Xbox ONE.....
I don't think the Xbox One will ever be released without Kinect, it's supposed to play hand and hand with the console.
so I can not set it up in a small room then?
Dr-JPosted:
Mozilla-Firefox hate kinect pointless for me i will never use it.
Really? It's going to give amazing features
Corn_DogPosted:
-CP I wish Kinect were separate from Xbox ONE.....
As do a lot of people, I guarantee the Xbone sales would jump if they sold a separate console without the kinect for $400
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