Xbox One: Penello addresses concerns over Kinect advertising capture
Posting on NeoGAF, the planning and marketing director replied to a query regarding Xbox 360′s NuAds scheme and discussed fears that the tech would be used in an intrusive manner using Kinect.
“NuAds by definition is simply interactive advertising done on the platform,” Penello explained. “Using the functions of the console and Kinect to interact vs. just watching a spot. There’s nothing particularly interesting happening here unless you’re in the advertising business, and we’ve done a few on Xbox 360 today.
“What I think you’re asking about is an interview done earlier in the year where someone was talking about how some of the new Xbox One Kinect features *could* be used in advertising – since we can see expressions, engagement, etc. and how that might be used to target advertising. This is the point that seems to draw some controversy.
“First – nobody is working on that. We have a lot more interesting and pressing things to dedicate time towards. It was an interview done speculatively, and I’m not aware of any active work in this space. Second – if something like that ever happened, you can be sure it wouldn’t happen without the user having control over it. Period.”
Penello added that while Kinect’s facial recognition is used to identify players and log them in automatically, the specific face data does not leave your Xbox One console. He concluded, “I’ll say this – we take a lot of heat around stuff we’ve done and I can roll with it. Some of it is deserved. But preventing Kinect from being used inappropriately is something the team takes very seriously.”
Posted:
Related Forum: Xbox Forum
Source: http://www.vg247.com/2013/10/04/xbox-one-penello-addresses-concerns-over-kinect-advertising-capture/
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Comments
Corn_DogPosted:
KingOGChloe_xD This is one reason i am getting a ps4 :) because i don't want to have the risk of being watched 24/7 x
You won't be getting watched. They said this earlier on.
You could also turn it off, but even if they were going to watch you they wouldn't ever say that
of course they are going to tell everyone not to worry
FalsifiedPosted:
Chloe_xD This is one reason i am getting a ps4 :) because i don't want to have the risk of being watched 24/7 x
You won't be getting watched. They said this earlier on.
KatsumiPosted:
Frog I can't imagine they would do that without getting the users permission, it would be very unprofessional...
I couldn't see them doing it either. They would at least have to get consent from the person before doing that
FalsifiedPosted:
MentalistPawnStars-SkillzPawnStars It would be kind of funny if the kinect scanned body weight and if you were too fat it would put mcdonalds add on there
I'll change that to the pc thing to say and say slimfast instead
They could get in a lot of trouble for that
they would be fine haha, would be funny
That would be hilarious haha :P I'd love to see that happen :D
KingOG What about if they caught you doing something in particular?
That would be funny. I couldn't see them getting in trouble.
Corn_DogPosted:
SliceFXPawnStars I think this will put a lot of people at ease, but there are still going to be people with their doubtsAgreed. Some people take things like this a little far...
we will see how people act as time goes on
Corn_DogPosted:
Dr-JDr-Ponyfile I agree that it seems like an intrusive manner to advertise and I don't agree with the Kinect anyways in my opinion but it's there and we have to deal with it. And if they did offer a free year of P90X I would definatley use it.
Yeah they're! It's like 200$ savings
P90X is pretty epic, tried it with a friend once and it's intense
Dr-JPosted:
Dr-Ponyfile I agree that it seems like an intrusive manner to advertise and I don't agree with the Kinect anyways in my opinion but it's there and we have to deal with it. And if they did offer a free year of P90X I would definatley use it.
Yeah they're! It's like 200$ savings
Dr-PonyfilePosted:
I agree that it seems like an intrusive manner to advertise and I don't agree with the Kinect anyways in my opinion but it's there and we have to deal with it. And if they did offer a free year of P90X I would definatley use it.
Corn_DogPosted:
MentalistDr-JPawnStarsDr-PonyfilePawnStarsDr-JPawnStars It would be kind of funny if the kinect scanned body weight and if you were too fat it would put mcdonalds add on there
I'll change that to the pc thing to say and say slimfast instead
Damn, that would suck for me. Tbh I think a law suit could happen if it did that
I would be a hilarious lawsuit though, I can only imagine the headlines
Local Resident Suing Microsoft for $1 billion damages about slim fast ad. Seems about right.
You can also subscribe to weight watchers on the xbox one
I think I'm going too. It's cool if you're gold you get a free 1 year trial to all the workouts like p90x,Ect. I'm going to do it!
I don't think alot of people will do that to be honest, you're on of the few.
I don't know how many people would actually get it
MentalistPosted:
Dr-JPawnStarsDr-PonyfilePawnStarsDr-JPawnStars It would be kind of funny if the kinect scanned body weight and if you were too fat it would put mcdonalds add on there
I'll change that to the pc thing to say and say slimfast instead
Damn, that would suck for me. Tbh I think a law suit could happen if it did that
I would be a hilarious lawsuit though, I can only imagine the headlines
Local Resident Suing Microsoft for $1 billion damages about slim fast ad. Seems about right.
You can also subscribe to weight watchers on the xbox one
I think I'm going too. It's cool if you're gold you get a free 1 year trial to all the workouts like p90x,Ect. I'm going to do it!
I don't think alot of people will do that to be honest, you're on of the few.
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