Activision: Call of Duty is Not a Dying Franchise
In relation to the original Skylanders he commented that the game "was a big risk, we focused on it, we brought all the resources we needed to it, we brought the right creative talent in to make it great and it's paying off."
Hirshberg adds that Activision has "done the same thing over the years with Call of Duty, I would argue better than anyone. We've kept that going long after all the skeptics thought it would start to falter and yet it still gains momentum, it still gains in size and engagement."
He says "a lot of... resources and time and capital" is contributed to the series' development and Call of Duty developers are encouraged to do "a few things exceptionally well."
Referring to Bungie's Destiny, which is being published by Activision, he said:
"We're a company that makes a few bets and when we go we go big, I think that that focused strategy is something that really pays off because it's really hard to make compelling content of this nature that's this deep and this vast, and I like that everybody's focused on doing a few things exceptionally well and getting them right.
"Obviously it starts with creative talent with our development studios, they know how to make great games, but it involves a lot of good work by a lot of different people from a lot of different disciplines to make these things catch fire. Did we sit down and know ahead of time how successful they would all be? No, of course, sometimes it even exceeds your own expectations, but we had confidence they were all winning ideas."
While each Call of Duty has been the biggest game of the year for the last several releases, 2013 will likely be different given the massive success of Grand Theft Auto 5 which generated $1 billion in revenue in three days. Call of Duty: Black Ops was the previous record holder hitting that figure in 15 days.
Activision warned in August that pre-orders for Call of Duty: Ghosts "are well below" those of Black Ops 2. However, GameStop recently announced that Ghosts is "on-track" to be the year's most pre-ordered title. This is likely because the game is being reserved regularly alongside a next-gen console.
Posted:
Related Forum: Call of Duty Forum
Source: http://www.gameranx.com/updates/id/17610/article/activision-call-of-duty-still-growing-in-size-and-engagement/
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Comments
WoobiePosted:
Sales numbers back this up, but they are losing dedicated fans by the year. Sure they will still sell because to 12 year olds across the world.. killing people is the greatest thing in a videogame.
SoLiftsPosted:
I'm a cod fan, and I can say that sometimes call of duty does gets old, but at the same times it very enjoyable. I also play Battlefield as well and really enjoy it since you can do more in that game then you can in "COD" But guess what COD & BF4 Fanboys...GTA 5 is way better than COD , and BF4! Lol! and the multiplayer hasn't even released yet.
PashtunPosted:
Dr-JOf course it dieing. COD ghosts is copying destruction and realism from Battlefield. It just shows how desperate they are. Death to COD.OsbournedaRealRush Not gonna lie, I think the franchise has been dying out, ever since Modern Warfare 2, because after that, it just started to get old!
I would say it have becomed worse since Mw2, but I actually don't think it has been dying out, and probbly wont for a while.
Yeah, it has become terrible but there are more 12 year olds every year. But's inevitable for it to die
Dr-JPosted:
OsbournedaRealRush Not gonna lie, I think the franchise has been dying out, ever since Modern Warfare 2, because after that, it just started to get old!
I would say it have becomed worse since Mw2, but I actually don't think it has been dying out, and probbly wont for a while.
Yeah, it has become terrible but there are more 12 year olds every year. But's inevitable for it to die
TristanaPosted:
daRealRush Not gonna lie, I think the franchise has been dying out, ever since Modern Warfare 2, because after that, it just started to get old!
I would say it have becomed worse since Mw2, but I actually don't think it has been dying out, and probbly wont for a while.
Dr-JPosted:
cooperhirst I really think if they upgraded the engine and made a NEW game and not just a reskin then the franchise will go bonkers again till they come out with the 7th game on that engine.
They're to lazy to do that, personally I think that will never happen!
iJarH3adPosted:
I'm pretty much done with Call of Duty, I quit couple years ago. Treyarch and infinity ward doesn't know what's simple means. They take too many ideas and throw into game to ruin Call of Duty.
Call of Duty 4 is an example of simple game.
Call of Duty 4 is an example of simple game.
0x0Posted:
I really think if they upgraded the engine and made a NEW game and not just a reskin then the franchise will go bonkers again till they come out with the 7th game on that engine.
MaggardoPosted:
Not gonna lie, I think the franchise has been dying out, ever since Modern Warfare 2, because after that, it just started to get old!
KaguraPosted:
NoVaWiseGuyPearityImpossibility They really need to change call of duty it is just repetitive now
I think they may have changed it up quite a bit on the next gen as they have so much more they can do but as I said earlier I cannot see COD Dying within the next 5 years it is not logical as it accounts for a 3rd of Activisions profit margin.
I can't stand when people say this.
What the hell do you want them to add flying unicorns?
If they were to add vehicles it wouldnt be cod or anything else for that matter.
their adding character customization which is as much as anyone needs.
If they were to change it to the point where people think it needs to go it wouldnt be cod....
Go fking play battlefield if you want vehicles or better graphics...
But until then cod remains king because its gameplay is fast paced smooth and if your good has actual competitive.
They had vehicles on Call Of Duty 3 and 5 yeah they weren't helicopters but they were still vehicles.
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