Microsoft shows off first Xbox One TV ad with NFL tie-in

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A few days ago, Microsoft revealed more information on how its Xbox One game console will offer official National Football League apps. Today, the company uploaded what is likely to be the first television commercial for the console and, in an unusual move, it's promoting the NFL features that Xbox One owners will be able to use when it launches November 22nd.

The 31 second clip will almost certainly be shown tonight on NBC as part of their coverage of the first NFL game of the season (Denver Broncos vs Baltimore Ravens, for those of you who might not be aware). As posted on YouTube, the clip shows some very enthusiastic NFL fans watching football games on TV via the Xbox One and getting instant updates on players stats as they watch. It also shows how users can access the Skype to chat with friends while keeping tabs on their games and scores.

This TV ad shows that Microsoft really wants the Xbox One to be viewed by the general public as more that just a game console. The tie-in with the NFL could entice some people who normally might not have purchased the Xbox One. It will be interesting to see if this first commercial is an overall indication of Microsoft's marketing push for the Xbox One as an overall TV entertainment system rather than a system for hardcore video gamers.

Posted: Sep 06, 2013 6:18 am
Related Forum: Xbox Forum

Source: http://www.neowin.net/news/microsoft-shows-off-first-xbox-one-tv-ad-with-nfl-tie-in

Comments

CokesPosted: Fri. Sep 06, 2013

Too much on the TV. I wont even be using it.

gmlukensPosted: Fri. Sep 06, 2013

Good day to show it too, looks pretty cool

GossipPosted: Fri. Sep 06, 2013

Its a NFl Ad not a game ad so get over it.

JJmodernPosted: Fri. Sep 06, 2013

pyroboy926 I don't understand how people can't get it through their heads that Microsoft wants to show that the Xbox One isn't a one trick pony that can only play games. It's obvious the Xbox One can play games very well.

You know the average gamer are very slow to that type of stuff as i would like to say there very right, left trigger minded.

AlbericiPosted: Fri. Sep 06, 2013

Pashtun
Cost Why so many dislikes I don't understand :/
Because it sucks.

Yup. They no longer give not even 1 fuxx about you or the community unless you can show money money money.

pyroboy926Posted: Fri. Sep 06, 2013

I don't understand how people can't get it through their heads that Microsoft wants to show that the Xbox One isn't a one trick pony that can only play games. It's obvious the Xbox One can play games very well.

PashtunPosted: Fri. Sep 06, 2013

Cost Why so many dislikes I don't understand :/

Because it sucks.

Michael1321Posted: Fri. Sep 06, 2013

That's a lot of dislikes haha

SwiftPosted: Fri. Sep 06, 2013

I really like this. I cant wait to see more.