Wii U’s struggling sales have nothing to do with the console’s name
Speaking with Kotaku, Fils-Aime said the fact Wii U has sold 1.5 million units – half of what Wii sold in the states during the same release period – has nothing to do with consumer confusion.
“The challenges we’re facing with Wii U are not issues of the name,” Fils-Aime said. “The issue is the lack of a steady rate of software launches to motivate the consumer to drive buzz and engagement and to highlight the wide variety of uses of the GamePad. That’s the issue.”
“The consumer understands that we have a new system. But the consumer is saying: ‘What am I going to play? And what am I going to play that’s a new and unique and compelling experience vs. what I can do today, whether it’s on the Wii or any other system?’
“And that’s why experiences like Pikmin 3, like Wonderful 101, like Zelda Wind Waker HD, with the off-TV play, experiences like Super Mario 3D World—that’s why it’s critical that we launch those, have consumers experience them in malls across the country, which we’ll be doing. It’s critical that the consumer see for themselves the range and breadth of compelling software for the system.”
Hopefully the $50 Wii U Deluxe model price drop and Q4 2013 release slate announced yesterday will help the company move more systems.
Posted:
Related Forum: Gaming Discussion
Source: http://www.vg247.com/2013/08/29/nintendo-of-america-president-reggie-fils-aime-doesnt-think-wii-us-struggling-sales-can-be-attributed-to-its-name/
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Comments
TaigaAisakaPosted:
Pufferfish Do they think it could possibly beat Xbox or Playstation ?
I think they know it can't. I truly hope that wasn't what they were aiming for because that's something that they wouldn't win.
TheDylanDylanPosted:
-CP It's competing with the wrong consoles.....
done
yes
all my yes
have it all
AlbericiPosted:
Ya it does the name is very stupid and they way they sell and lie is to. There ad ons are worth more then the console it self
SwiftPosted:
To me the reason would have to be that they are trying to compete with the Xbox and PS.
RaciPosted:
To tell you the truth I liked Wii when it first came out but all the games that came out were the same thing over and over
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