5-minute Google outage 40% drop in global website traffic

4.6
What happens when the world's largest search engine experiences a five-minute outage? Apparently, a lot. That's exactly what happened on Friday when Google went down from about 3:52 p.m. to 3:57 p.m Pacific time. Some other services went offline as well, but the one that had everyone in a tizzy was search -- and rightfully so. The vast majority of Internet users rely on Google to get them where they want to go on the web every single day. However, the users were far from the only ones suffering during those dark five minutes.

In Q2 2013, Google reported revenues of $14.1 billion. Doing a bit of division, we can estimate that Google makes about $108,000 in revenue for everyone minute it's actually functioning. Five minutes of being offline cost the company about $545,000 in revenue, assuming that Google gets most of its revenue from the services that went down. For Google, it's not a huge amount of money, but that's roughly what the average American household brings in over the course of a decade.

Additionally, the downtime appears to have caused a global drop in website traffic of 40 percent before spiking back up again once Google was back online, according to GoSquared's analysis. This most likely didn't please website owners who rely on Google to get a decent amount of hits.

It's insane just how much we take Google for granted every day, but we sure do miss it when it's gone. Well, most of us.

Posted:
Related Forum: PC General Forum

Source: http://www.neowin.net/news/googles-5-minute-outage-means-545000-revenue-loss-40-drop-in-global-website-traffic

Comments

"5-minute Google outage 40% drop in global website traffic" :: Login/Create an Account :: 86 comments

If you would like to post a comment please signin to your account or register for an account.

MountaineersPosted:

If Google went down forever then...

GourmetPosted:

Wow! That is insane, 108000 a minute.

WoksePosted:

wow thats just mad without google

BrosPosted:

Just imagine one day :o

ConsistentPosted:

What would people do without google...

-Mafia-Posted:

40% in just 5 minutes. what would happen if google completely crashed?

OasisPosted:

Someone put their coffee cup on top of the server again??

LichPosted:

dam imagine if it went on for abit longer.

_BalePosted:

Suck
CHP thats what happens when you are one of the biggest and you mess up.


It's not like it seriously effected them, they wipe there ass with that money


I bet it hurts when they get a paper cut..

-StrivePosted:

The amount of money is incredible.